Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Saudi Arabia and how they change over time
See what factors influence Subway performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Saudi Arabia
An analysis of Subway' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Subway's Market Performance in Saudi Arabia is at the 99th percentile, making it a leading brand. This strong position indicates a high level of customer preference compared to competitors like L'ETO, Archi, Shawarma Classic, Five Guys, Molten Chocolate Cafe, and Burj Al Hamam, who are also at the 99th percentile.
Customer Satisfaction (CSAT) reflects how happy customers are. Higher CSAT scores often mean more loyal customers and positive word-of-mouth, boosting brand reputation.
Subway's overall CSAT in Saudi Arabia is 70%, a slight decrease of 1.6 percentage points year-over-year. Satisfaction varies by region, with Tabuk Province showing the highest CSAT (97%) and Al-Qassim Province showing 86% satisfaction, despite its decrease. Makkah Region and Riyadh Region also demonstrate increasing customer satisfaction.
Average Check indicates how much customers spend per visit. Tracking this metric helps understand spending habits and optimize pricing and menu strategies.
Subway's overall Average Check in Saudi Arabia is 52.9 SAR, up 6.8% year-over-year. Regional differences are notable, with Najran Region showing the highest average check (106.5 SAR). The dynamic data shows that the average check fluctuates between 51.72 SAR and 54.87 SAR during the reporting period.
The number of outlets shows the brand's physical presence. More outlets can mean easier access for customers and greater market coverage in Saudi Arabia.
Subway has a significant presence in Saudi Arabia. The Riyadh Region has the highest number of outlets (110), followed by the Makkah Region (50) and the Eastern Province (25). This distribution indicates strategic prioritization of key urban areas for market penetration.
Identifying top competitors helps understand the competitive landscape and customer preferences, informing strategies to attract and retain customers.
The top competitors for Subway in Saudi Arabia, based on cross-visitation, are McDonald's (11.18%), Al Baik (10.68%), Dunkin' (10.06%), Kudu (9.11%), and KFC (6.65%). This indicates that customers who visit Subway also frequent these fast-food and cafe chains.
Traffic workload reveals peak hours, showing when the brand is busiest. This insight aids in staffing, inventory, and promotional planning.
Subway's traffic workload in Saudi Arabia varies throughout the day, with peak activity occurring between 19:00 and 23:00, reaching its highest at 21:00 (52.54%) and 22:00 (52.43%). Traffic is lowest between 4:00 and 6:00. This data helps optimize resource allocation.
Understanding consumer demographics allows targeted marketing. Knowing gender and generational mix refines messaging and product offerings for Subway.
Subway's customer base in Saudi Arabia shows high affinity among women (77% affinity index) and over-representation of Gen Y (119% affinity index) and Gen Z (123% affinity index). This suggests that these segments exhibit greater-than-average engagement.