Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the South Korea and how they change over time
See what factors influence Subway performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the South Korea
An analysis of Subway' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals competitive strength and customer preference, reflecting brand's share of foot traffic in the industry.
Subway's Market Performance is at the 99th percentile, indicating a leading position. This means Subway outperforms most competitors in South Korea's Cafe & Restaurants industry. Performance peers in the same percentile include Paris Baguette, 제주육로(the finest grilled restaurant), Daily Beer, 호두까끼형제, 일미리금계찜닭, and Modol.
Customer Satisfaction reflects brand perception, impacting loyalty and growth. Tracking CSAT helps identify areas for improvement and maintain a competitive edge.
Subway's overall customer satisfaction is 65%, a 0.4 percentage point increase year-over-year. Gyeonggi shows high satisfaction at 84%, with a 43.8 percentage point increase. CSAT fluctuated between April and June 2025, peaking in June at 74.36%.
Average Check indicates spending per customer, directly impacting revenue. Monitoring this KPI informs pricing strategies and identifies upselling opportunities.
Subway's overall average check is 12.2K KRW, a 13.4% increase year-over-year. Gyeonggi has an average check of 12.7K KRW. Average check saw slight fluctuations between April and June 2025, plateauing at 12567.57 KRW in May and June.
Outlet count reflects brand reach and market presence. Tracking this metric shows expansion progress and saturation in key regions.
Subway has the most outlets in Gyeonggi (66), followed by South Gyeongsang (23) and South Chungcheong (14). Other states have significantly fewer outlets, suggesting regional differences in Subway's market penetration.
Competitor analysis reveals market dynamics and identifies key rivals. Understanding cross-visitation patterns informs competitive strategies and positioning.
Subway's top competitors based on customer cross-visitation are Starbucks (22.48%), McDonald's (10.85%), Burger King (6.98%), Caffe Pascucci (5.43%), and BHC치킨 (5.43%). Starbucks has the highest overlap in customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer experience.
Subway's traffic workload peaks between 10 AM and 7 PM, with the highest traffic occurring around 12 PM (60.83%) and 1 PM (57.11%). Traffic is significantly lower during early morning hours.
Understanding consumer segments allows tailored marketing, enhancing engagement and brand affinity. Affinity insights guide positioning and product development.
Women (59%) are over-represented among Subway's consumers in South Korea, with an affinity index indicating less than average engagement, -40.79. Men (125%) are under-represented and have higher-than-average engagement. Gen Z (139%) shows high affinity, while Gen X (34%) shows lower affinity with Subway compared to the average consumer.