Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Ireland and how they change over time
See what factors influence Subway performance in the Ireland and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Ireland
An analysis of Subway' competitors in the Ireland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Subway, with a market performance percentile of 99 in Ireland's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market presence and significant customer preference relative to its peers. Its performance peers include Thindi, BóBós Burgers, Kalabasa Market, Thunder Road Cafe, Fortune Terrace Buffet, and The Fallow Kitchen and Bar, all within a similar range.
CSAT measures customer happiness, directly impacting loyalty and revenue. Tracking it identifies areas for service improvement and strengthens brand perception.
Subway's overall customer satisfaction in Ireland is 49%, a decrease of 1.2 percentage points year-over-year. Satisfaction varies by region: Ulster (82%, up 2.9pp), Connacht (65%, up 0.7pp), Leinster (48%, down 2.4pp), and Munster (37%, down 5.5pp). There is a decline in Leinster and Munster regions, signaling need to improve the service.
Average check is crucial for revenue analysis, showing how much customers spend per visit and informing pricing and promotional strategies.
The overall average check for Subway in Ireland is €12.8, a 14.3% increase year-over-year. Leinster has the highest average check at €13.4, followed by Munster (€12.4), and Connacht (€10). This indicates an increased customer spending in Ireland.
Outlet count reflects brand reach and market penetration. Tracking outlets helps evaluate expansion success and identify geographic growth opportunities.
Subway has a total of 131 outlets in Ireland. Leinster has the most outlets (86), followed by Munster (35), Ulster (5), and Connacht (5). This distribution highlights Leinster as a key market for Subway in Ireland, with potential for expansion in Ulster and Connacht.
Knowing competitors helps refine strategy, identify threats, and spot opportunities. Analyzing cross-visitation reveals shared customers and market dynamics.
Subway's top competitors in Ireland, based on cross-visitation, are McDonald's (14.4%), KFC (8%), Supermac's & Papa John's (8%), Costa Coffee (4.8%), and Apache Pizza (4%). A high percentage of Subway customers also visit McDonald's, KFC, and Supermac's, which show a shared customer base with fast-food chains.
Understanding traffic patterns by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Subway experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (60.50). Traffic starts increasing from 7:00 AM (3.90) and declines after 6:00 PM (49.01). The lowest traffic is between 3:00 AM and 6:00 AM. This data suggests staffing and resource allocation should align with the peak lunch hours.
Understanding consumer segments helps tailor marketing, improves targeting, and creates relevant products and campaigns that resonate with specific groups.
Subway's consumer base in Ireland shows affinity skews by gender and generation. Women are under-indexed (57), suggesting a lower affinity compared to the average consumer. Men are over-indexed (127) with a higher affinity. Gen X is under-indexed (57), Gen Y is over-indexed (137), and Gen Z is under-indexed (54). The high affinity of Gen Y indicates the brand successfully resonates with this group.