Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Hungary and how they change over time
See what factors influence Subway performance in the Hungary and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Hungary
An analysis of Subway' competitors in the Hungary
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Subway in Hungary holds the 91st percentile in the Cafe & Restaurants industry, indicating a leading market performance. This suggests a strong competitive position and high customer preference compared to peers like Bubble Kingdom BP, Horváth-kert Vendéglő, Horgásztanya vendéglő, Kao Niaw Ping Kai Restaurant, MITZI – Kávé, Konyha, Bár, and ÉgSzínKék Balatonfüred, which are in the same percentile range.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, impacting retention and revenue growth.
Subway's overall customer satisfaction (CSAT) in Hungary is 57%, a significant 18.6 percentage point increase year-over-year. Central Hungary shows a CSAT of 56% with a growth of 22.5 percentage points. CSAT dynamic data indicates fluctuations between 53.85% and 61.11% during the period, suggesting room for improvement to ensure consistent positive experiences.
Number of outlets indicates brand reach and accessibility, reflecting market presence and potential revenue generation.
Subway has a limited number of outlets in Hungary. Central Hungary has 2 outlets, while the Great Plain and North region has 1. The outlet distribution suggests a concentrated presence in Central Hungary with less presence in other regions, indicating potential for expansion.
Understanding key competitors helps refine strategies to gain market share and customer loyalty.
Subway's top competitors in Hungary, based on customer cross-visitation, are McDonald's (19.35%), New York Café (12.90%), KFC (9.68%), Hard Rock Cafe (6.45%), and Burger King (6.45%). McDonald's has the highest overlap in customer base. These insights can inform strategies to differentiate Subway's offerings and attract more customers.
Traffic workload by hours identifies peak and off-peak periods, enabling efficient staffing and resource allocation.
Subway experiences highest traffic workload between 11:00 and 13:00, peaking at 68.29% at 12:00. The lowest traffic workload occurs between 0:00 and 5:00. These insights help optimize staffing, promotions, and inventory to maximize revenue during peak hours and minimize costs during off-peak hours.
Analyzing consumer segments helps tailor marketing efforts for maximum impact.
Subway's customer base in Hungary shows high affinity from women (63% share, under-indexed) and men (123% share, over-indexed). Gen Y and Gen Z segments also show strong interest. Gen Y are 151% share over-indexed, and Gen Z are 229% over-indexed. This indicates a strong attraction to the brand among these generations. Tailoring marketing to align with preferences of these groups could improve customer engagement.