Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Bulgaria and how they change over time
See what factors influence Subway performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Bulgaria
An analysis of Subway' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Bulgaria holds a leading market performance at the 98th percentile. This indicates that Subway captures a significant portion of customer visits within the Cafe & Restaurants industry. Performance peers in the same percentile include Rahat Tepe, Торти Нико, Metropolia Restaurant, Zlatnoto Pile Na Zhar, Restaurant Nashe Selo, and SkaraBar.
Customer satisfaction (CSAT) indicates loyalty and service quality, directly impacting brand perception, repeat business, and overall financial performance.
Subway in Bulgaria shows a CSAT of 57%, a 1.4pp increase year-over-year. This indicates a moderate level of customer approval with a positive trend. In Odessos county, CSAT is 60%, though experiencing a decrease of 10.6pp. This suggests a need to investigate and address localized issues affecting customer satisfaction.
Average check reveals customer spending habits, essential for pricing strategies and revenue forecasting, impacting profitability and financial stability.
The average check for Subway in Bulgaria is 21.9 BGN, marking a 40% increase year-over-year. This suggests customers are spending more per visit. Odessos shows an average check of 17.9 BGN with no growth. This variance indicates regional differences in customer spending habits.
Outlet count shows market reach, brand presence, and expansion strategy effectiveness, impacting customer accessibility and revenue potential.
Subway in Bulgaria has multiple outlets distributed across different counties. Counties like Младост, Odessos, Triadica and Vazrajdane have 2 outlets each. The distribution indicates a targeted approach to market penetration, focusing on areas with potentially high customer traffic.
Competitor analysis highlights market dynamics and customer preferences, crucial for strategic positioning, marketing, and maintaining a competitive edge.
Subway's main competitors in Bulgaria, based on cross-visitation, are Happy Bar & Grill (19.51%), McDonald's (9.76%), KFC (9.76%), Aladin Foods (7.32%), and Doner Deniz Kebab House (4.88%). This indicates customers who visit Subway also frequent these establishments, revealing shared customer bases and competitive overlap.
Traffic workload patterns expose peak hours, helping optimize staffing, inventory management, and service efficiency to boost customer experience.
Subway in Bulgaria experiences peak traffic workload between 10:00 and 21:00, particularly around lunchtime (12:00-14:00). A substantial decrease in traffic occurs after 21:00. Understanding these patterns allows for efficient resource allocation, especially during peak hours.
Consumer segment analysis informs targeted marketing, tailoring strategies to specific demographics to maximize engagement and ROI for brand growth.
Subway in Bulgaria sees a higher affinity from women, with an affinity index above average. Gen Z is significantly overrepresented (affinity index well above 100), while Gen Y has a high affinity and Gen X is underrepresented. This indicates younger consumers are more engaged with Subway, which can guide targeted marketing strategies.