Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sterna Café is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sterna Café performance in the Brazil and how they change over time
See what factors influence Sterna Café performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Sterna Café' competitors in the Brazil
An analysis of Sterna Café' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength, influencing strategy and investor confidence. It highlights competitive advantages and areas for improvement.
Sterna Café's Market Performance stands at the 99th percentile, indicating a leading position within the Cafe & Restaurants industry in Brazil. This high percentile suggests strong brand preference and a significant share of customer traffic compared to peers like sajiky sushi, Mocotó, Reserva Rooftop, Iwata Sushi, Montana Grill and Fran's Café, all positioned within the same top percentile.
Customer Satisfaction is vital for loyalty, advocacy, and long-term profitability. Tracking CSAT helps identify service gaps and improve customer experience.
Sterna Café's overall customer satisfaction (CSAT) is 77%, a decrease of 4.6 percentage points year-over-year. Regional CSAT varies, with the Southeast Region at 78% and the South Region at 68%, indicating potential areas for targeted service improvements, especially in the South Region where CSAT is significantly lower.
Average Check reflects spending per customer, crucial for revenue insights. Monitoring it helps optimize pricing and identify upselling opportunities.
Sterna Café's overall average check is 52.4 BRL, a 14.4% increase year-over-year. The Southeast Region shows an average check of 53.3 BRL, while the South Region is at 37.7 BRL. This discrepancy suggests regional pricing or menu strategy differences influencing customer spending.
Outlet count indicates brand reach, influencing market share and accessibility. Tracking it informs expansion strategies and regional dominance.
Sterna Café has 42 outlets in the Southeast Region, dominating its presence. The South and North Regions each have 2 outlets, and the Central-West Region has 1. This distribution highlights a strong focus on the Southeast, with considerable expansion opportunities in other regions.
Understanding competitors informs strategic positioning and differentiation. Analyzing cross-visitation helps identify market threats and partnership opportunities.
Sterna Café's top competitors based on customer cross-visitation include McDonald's (7.28%), Burger King (4.64%), Outback Steakhouse (3.31%), Coco Bambu (2.65%), and Habib's (2.65%). This indicates that Sterna Café's customers also frequent fast-food and casual dining establishments.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation. Analyzing workload ensures optimal customer service and operational efficiency.
Sterna Café experiences peak traffic between 9 AM and 4 PM, with the highest workload at 12 PM (51.06%). Traffic is significantly lower during early morning hours. This data enables optimized staffing schedules.
Consumer segments drive targeted messaging and product offerings. Tailoring to gender and generation enhances engagement and brand relevance.
Sterna Café's consumer base shows a higher affinity among women (index 128) compared to men (index 78). Gen X has a high affinity (index 191), while Gen Y is under-indexed (index 85), suggesting tailored marketing efforts focused on Gen X women could yield the greatest impact.