Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Dominican Republic and how they change over time
See what factors influence Starbucks performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Dominican Republic
An analysis of Starbucks' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, a key indicator of competitive strength and customer preference in the industry.
Starbucks, with a market performance percentile of 99 in the Dominican Republic, is a leading brand in the Cafe & Restaurants industry. This high percentile signifies a strong market presence and indicates that Starbucks captures a significant share of customer traffic compared to its competitors. Performance peers in the same percentile range include La Marchanta Restaurant, Poseidon, Bonao, ZOLA, Pizzarelli, and Domino's Pizza.
CSAT reflects customer happiness. Monitoring CSAT helps identify areas for improvement and ensures customer loyalty for sustained growth.
Starbucks' overall customer satisfaction (CSAT) in the Dominican Republic is 66%, a decrease of 21.1 percentage points year-over-year. Distrito Nacional shows 76% satisfaction, La Altagracia 73%, and Santo Domingo significantly lower at 35%. The downward trend and regional disparities suggest a need to address customer concerns to improve satisfaction.
Average check indicates spending per customer. Tracking it helps optimize pricing strategies and identify upselling opportunities for revenue growth.
The overall average check for Starbucks in the Dominican Republic is 820.3 DOP, a 35.5% decrease year-over-year. Distrito Nacional shows an average check of 861.1 DOP, while La Altagracia shows 821.4 DOP. The decrease indicates potentially changing customer spending habits or pricing impacts requiring further investigation.
Outlet count reflects market reach. Monitoring it informs expansion strategies and assesses brand accessibility across different regions.
Starbucks has a total of 9 outlets in the Dominican Republic. Distrito Nacional has 5 outlets, Santo Domingo has 3 outlets, and La Altagracia has 1 outlet. The distribution shows a concentration of outlets in Distrito Nacional, indicating a focus on the capital region.
Understanding key competitors and overlap in customer base is crucial for strategic positioning and targeted marketing efforts.
The top competitors of Starbucks in the Dominican Republic, based on cross-visitation, are McDonald's (12.24%), Helados Bon (8.16%), Wendy's (7.14%), Little Caesars Pizza (6.12%), and Forno Bravo (6.12%). This indicates that a portion of Starbucks' customers also visit these establishments, highlighting potential areas for competitive analysis and marketing strategies.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Starbucks' traffic workload in the Dominican Republic peaks between 11:00 AM and 6:00 PM, with the highest traffic around 5:00 PM (61.55%). Traffic is significantly lower during the early morning hours. This data suggests the need for increased staffing and resource allocation during peak hours to ensure optimal customer service.
Analyzing consumer segments helps to identify key target audiences and tailor marketing strategies for maximum impact and engagement.
Starbucks' customer base in the Dominican Republic shows a high affinity towards women (93 index), and men (104 index). Generational analysis reveals high affinity towards Gen X (115 index) and Gen Y (121 index). This suggests targeted campaigns should resonate with these demographics.