Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the China and how they change over time
See what factors influence Starbucks performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the China
An analysis of Starbucks' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Starbucks' market performance in China is in the top 1% within the Cafe & Restaurants industry, indicating a leading position. This means Starbucks captures a significantly higher share of customer traffic compared to its competitors. Competitors such as Paradise Dynasty, Tim Ho Wan, PUTIEN, Seoul Noodles (Johnston Road), and SUBWAY are far from Starbucks.
CSAT reflects customer loyalty. Tracking changes helps understand if customer experience improvements are effective.
Starbucks' overall customer satisfaction in China is 67%, a decrease of 3 percentage points year-over-year. Satisfaction varies by region: Guangdong Province shows high satisfaction (82%), while Macau has decreased to 71%. Shanghai is at 70% and has a slight growth. This suggests focusing on improving customer experience in regions with lower CSAT scores.
Outlet count shows market presence. Changes reflect expansion strategy and brand penetration in different regions.
Starbucks has a significant number of outlets in China. Shanghai leads with 374 outlets, followed by Guangdong Province with 342. Other key regions include Jiangsu (217), Beijing (199), and Zhejiang (195). This distribution indicates a strong presence in economically developed areas.
Analyzing competitors shows brand positioning and identifies opportunities for gaining market share.
The top competitors for Starbucks in China, based on customer cross-visitation, are McDonald's (12.37%), 大家樂 (4.12%), 大快活 (3.61%), Maxim's MX (2.58%), and Twelve Flavors (2.06%). This indicates that a notable portion of Starbucks' customers also frequent these fast-food and casual dining establishments.
Traffic workload identifies peak hours, which helps optimize staffing and resource allocation for better customer service.
Starbucks in China experiences peak traffic workload between 7:00 AM and 8:00 PM, with the highest activity around 12:00 PM - 2:00 PM. There is significantly lower activity during the night hours, from 0:00 AM to 6:00 AM. These peak times require optimal staffing to handle the high customer volume.
Consumer segments reveal key demographics. Understanding these groups allows for targeted marketing and product development efforts.
Starbucks in China sees a high affinity with women (Index 91) and a significantly higher affinity with men (Index 105). Gen X (Index 144) and Gen Z (Index 129) show high affinity, whereas Gen Y (Index 66) is under-indexed. This suggest that marketing efforts should continue to target Gen X and Gen Z, and efforts to engage Gen Y may be required.