Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Maxim's MX is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Maxim's MX performance in the China and how they change over time
See what factors influence Maxim's MX performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Maxim's MX' competitors in the China
An analysis of Maxim's MX' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Maxim's MX holds a leading market performance percentile of 98 in China's Cafe & Restaurants industry, indicating a top market standing. Peers like Wong Chi Kei (Largo do Senado), Marouf Cafe, BYOB Coffee Roaster, Tonkatsu Enbiton, Master Pan 鐵板大師, and Shek Kee Wonton Noodles share this top position.
Competitor analysis identifies key players and customer preferences, informing competitive strategies and differentiation efforts.
McDonald's and Starbucks are the top competitors of Maxim's MX, with cross-visitation rates of 20.59% and 14.71%, respectively. 大快活 has cross-visitation rate of 8.82%. Kau Kiu Noodles, and Min Fong Hong, each have 5.88% cross-visitation rate.
Traffic workload by hour reveals peak times, enabling efficient staffing and targeted marketing to maximize customer engagement.
Traffic workload for Maxim's MX peaks between 12:00 PM and 1:00 PM, reaching 71.46% and 73.84% respectively. Morning peak starts at 7:00 AM, gradually increasing traffic until after-lunch hours.
Understanding consumer segments allows tailored marketing, enhancing engagement and brand affinity for increased sales.
Women (73 affinity index) are slightly less represented than average, while men (114 affinity index) are overrepresented in Maxim's MX customer base. Gen X shows very high affinity (285), indicating they are the most overrepresented. Gen Y (27) are underrepresented, and Gen Z shows a relatively average affinity (97).