Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the China and how they change over time
See what factors influence McDonald's performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the China
An analysis of McDonald's' competitors in the China
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength, showing competitive edge and customer preference in the industry. A high percentile reflects stronger market presence.
McDonald's in China holds a MARKET PERFORMANCE percentile of 99, indicating a leading position. This signifies McDonald's captures a large share of foot traffic in Cafe & Restaurants industry. Performance peers in similar range: Twelve Flavors, Paradise Dynasty, Pici, PUTIEN, Starbucks.
Customer satisfaction (CSAT) gauges loyalty. Monitoring CSAT trends helps identify areas for service improvement and strengthens brand-customer relationships.
McDonald's overall CSAT in China is 50%, down 0.5pp year-over-year. Shanghai leads with 88% (+19pp), followed by Beijing at 73% (+18.2pp), and Guangdong Province at 58% (+8.1pp). CSAT decreased from 55% in April to 45.95% in June 2025.
Outlet count indicates market reach. Expansion strategies rely on outlet data, revealing geographic strengths and opportunities for growth and market penetration.
McDonald's has 560 outlets in Guangdong Province, the highest number in China. Beijing has 218, Shanghai 167, Jiangsu 131, and Zhejiang 116. Tianjin has 94, Shandong 82, Liaoning 81, Fujian 76 and Hubei 75 outlets.
Competitor analysis identifies key rivals. Cross-visitation rates reveal shared customer base, informing strategies for differentiation and competitive advantage.
McDonald's top competitors in China based on customer cross-visitation are: 大家樂 (7.47%), 大快活 (6.06%), Starbucks (4.85%), KFC (3.23%), and Saizeriya (2.42%). These brands share a portion of McDonald's customer base.
Understanding traffic workload by hour aids staffing & resource allocation. Analyzing peak times ensures optimal service and customer satisfaction during busy periods.
McDonald's in China experiences peak traffic between 11 AM and 7 PM, with the highest workload around 1 PM (48.13%). Traffic is lowest between midnight and 6 AM, bottoming out at 3 AM (21.30%).
Understanding consumer segments (gender, generation) helps target marketing efforts. Tailoring campaigns to specific groups maximizes engagement and advertising ROI.
Women show a 73 affinity index, indicating they are under-indexed. Men are over-indexed at 114. Gen X is highly over-indexed at 129. Gen Y is under-indexed at 78. Gen Z is slightly over-indexed at 102.