Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
大快活 is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 大快活 performance in the China and how they change over time
See what factors influence 大快活 performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of 大快活' competitors in the China
An analysis of 大快活' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
大快活's market performance is in the top 1% within the Cafe & Restaurants industry in China, indicating a leading market position. This high percentile shows strong customer preference and competitive advantage. Performance peers like Khao San, QUE, Puffin Café Vegan and Vegetarian, 嗦嗦, Kam Tung Kitchen, and Jeon Po Meat Shop share a similar high-performance bracket.
Number of outlets indicates brand reach and expansion, reflecting market penetration and growth strategy success.
大快活 has 22 outlets in Guangdong Province, demonstrating a strong presence in this region. Smaller presence in Beijing (3 outlets), Henan (1 outlet), and Shandong (1 outlet) shows potential for expansion in these areas.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's (28.30%), 大家樂 (11.32%), and Starbucks (6.60%) are the top competitors for 大快活, based on customer cross-visitation rates. This indicates significant customer overlap, suggesting potential areas for differentiation and targeted marketing efforts.
Traffic workload analysis reveals peak hours, enabling optimized staffing, resource allocation, and service delivery.
大快活 experiences peak traffic between 7 AM and 8 PM, with the highest workload around 10 AM (68.22%). Traffic is minimal between 11 PM and 5 AM. This data suggests optimized staffing and resource allocation during peak hours to improve customer service.
Consumer segment analysis informs targeted marketing, tailoring strategies based on demographic insights like gender and generation.
Women (affinity index: 80) are more represented than men (affinity index: 111) among 大快活's consumers. Gen X (91), Gen Y (69), and Gen Z (62) generations affinity indexes shows affinity in brand. These insights can help refine marketing and product strategies.