Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sr. Frango da Guia is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Sr. Frango da Guia performance in the Portugal and how they change over time
See what factors influence Sr. Frango da Guia performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Sr. Frango da Guia' competitors in the Portugal
An analysis of Sr. Frango da Guia' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Sr. Frango da Guia's market performance is at the 98th percentile, indicating a leading position in Portugal's Cafe & Restaurants industry. This means it outperforms most competitors in foot traffic. Peers in the same range include La Malquerida, Sabor da Índia, Vitaminas, Elee's Porto, Marina Azul Restaurante, and O Ideal.
Customer satisfaction (CSAT) is key for loyalty. Tracking CSAT helps understand customer perception and identify areas for improvement.
Overall CSAT for Sr. Frango da Guia is 29%, a decrease of 10.2 percentage points year-over-year. Satisfaction varies by county: Porto shows 58% with significant growth (50.6pp), while Setúbal has 33% (decrease of -29.6pp), and Lisbon 26% (decrease of -11pp). This indicates a need to investigate and address satisfaction issues, particularly in Setúbal and Lisbon.
Average check reflects customer spending per visit. Tracking it aids in pricing strategies and revenue optimization efforts.
The overall average check for Sr. Frango da Guia is 14.2 EUR, a 1.9% increase year-over-year. Lisbon's average check is 13.5 EUR, with no growth. The average check fluctuated between 15.13 EUR and 13.15 EUR during the observed months, this data may indicate that menu pricing may need to be reviewed or optimized.
Outlet count indicates brand reach. Tracking outlet distribution shows market penetration across different regions.
Sr. Frango da Guia has 5 outlets in Lisbon, 4 in Porto, 2 in Setúbal, and 1 in Coimbra. Lisbon has the highest number of outlets, indicating a strong presence in that region, while Coimbra has the least.
Competitor analysis helps understand the competitive landscape and identify brands with similar customer bases.
Top competitors for Sr. Frango da Guia based on cross-visitation are McDonald's (16.98%), Burger King (15.09%), Pastéis de Belém (5.66%), O Nosso Prego (5.66%), and Mineiro (3.77%). This suggests that customers who visit Sr. Frango da Guia also frequently visit these fast-food chains and local eateries.
Traffic workload patterns reveal peak hours and inform staffing, promotions, and resource allocation strategies.
Traffic workload for Sr. Frango da Guia peaks between 11 AM and 11 PM, with the highest traffic around 9 PM (55.94). Traffic is minimal between midnight and 10 AM. This indicates the restaurant is busiest during lunch and dinner hours.
Consumer segment analysis informs targeted marketing and positioning. Understanding gender and generational affinity is crucial.
Women have an affinity index of 63% and Men have an affinity index of 125%, meaning Men are over-represented. Gen X has an affinity index of 92%, Gen Y has an affinity index of 80%, and Gen Z has an affinity index of 137%. Gen Z is over-represented.