Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Vitaminas is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Vitaminas performance in the Portugal and how they change over time
See what factors influence Vitaminas performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Vitaminas' competitors in the Portugal
An analysis of Vitaminas' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength. Tracking brand's share of foot traffic shows competitive power and customer preference in the industry.
Vitaminas holds a leading position with a percentile of 98, placing it in the top 2% of brands in Portugal's Cafe & Restaurants industry. This indicates strong market share and customer preference compared to peers like La Malquerida, Sabor da Índia, Elee's Porto, Marina Azul Restaurante, Quiosque Ribeira das Naus, and Grupeto Bike Café CAIS, who share a similar high-performance percentile.
Customer Satisfaction (CSAT) reflects brand perception. Measuring CSAT pinpoints areas for improvement, impacting loyalty and revenue. Important for brand health.
Overall Customer Satisfaction for Vitaminas is 48%, a decrease of 0.8 percentage points year-over-year. CSAT varies by location, with Porto at 75% (up 29.3pp), Faro at 63% (down 22.1pp), and Lisbon at 43% (up 2.8pp). Porto shows improvement, Faro needs attention, while Lisbon sees marginal gains. Dynamic CSAT fluctuates between 42.11% and 50.91% during the observed period.
Average Check tracks spending habits. A crucial indicator of revenue trends, customer value, and overall financial performance. Higher check = more profit.
The overall Average Check for Vitaminas is 11.7 EUR, a 1.1% increase year-over-year. By location, Faro shows 11.4 EUR with 0% growth, and Lisbon 11.2 EUR, also with 0% growth. Dynamic Average Check varies from 10.05 EUR to 14.06 EUR, with a higher value in April 2025. The increase in overall average check indicates customers are spending slightly more per visit.
Outlet count signals market coverage. Tracking outlet distribution reveals expansion strategy and brand accessibility, impacting revenue potential and awareness.
Vitaminas has a varied distribution of outlets across Portugal. Lisbon leads with 18 outlets, followed by Porto (10), Setúbal (7), Faro (5), and Braga (4). Coimbra and Aveiro each have 3 outlets, while Viana do Castelo, Castelo Branco and Leiria have 1 each. Most locations are concentrated around Lisbon and Porto.
Competitive analysis shapes strategy. Knowing top competitors and customer overlap informs positioning, marketing, and product differentiation to gain market share.
McDonald's and Burger King show the highest cross-visitation rates at 8.93% each among Vitaminas' customers. Serafim Gastro Bar has a 5.36% cross-visitation rate, followed by Amorino Gelato and A Praça at 3.57% each. Vitaminas' customers also frequent fast-food chains McDonald's and Burger King, suggesting some overlap in customer preferences.
Traffic Workload shows peak hours. Understanding traffic patterns informs staffing, marketing, and resource allocation to optimize customer service and revenue during busy times.
Vitaminas experiences peak traffic between 10:00 and 22:00, with the highest traffic workload occurring between 14:00 and 15:00 (55.09%). Traffic is minimal between 0:00 and 6:00. Strategic resource allocation should focus on the peak workload hours to maximize customer satisfaction and revenue.
Consumer segments define target groups. Understanding demographics enhances marketing, allowing tailored campaigns and product development to resonate with specific consumer needs.
Vitaminas shows a high affinity with Women (108 index) and Gen X (103 index). Men are slightly under-indexed (95 index). Gen Y (88 index) and Gen Z (46 index) segments have lower affinity. Gender affinity shows Women are more engaged. Generation data suggests GenX is the core demographic, while Gen Z is underrepresented.