Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Soonta is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Soonta performance in the Australia and how they change over time
See what factors influence Soonta performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Soonta' competitors in the Australia
An analysis of Soonta' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, showing customer preference and competitive edge within the Cafe & Restaurants industry in Australia.
Soonta holds a leading market position at the 99th percentile, indicating it captures a significant share of customer foot traffic. This places Soonta in the top 1% of brands in Australia's Cafe & Restaurants. Performance peers include Harajuku Gyoza, Tea Spot, Rollys Tarneit, Brazico Brazilian Churrasco, The Yiros Shop, and Hamara Gaadi, all within the same leading percentile range.
CSAT reflects customer happiness. Tracking it helps improve service, loyalty, and positive brand perception in Cafe & Restaurants sector.
Soonta's overall customer satisfaction (CSAT) is high at 85%, with a significant increase of 12.9 percentage points year-over-year, indicating improved service or product quality. CSAT varies by state; South Australia shows high satisfaction (87%) with substantial growth, while Queensland shows lower satisfaction (76%) with a decrease. The CSAT fluctuated from 59.49 in April to 96.70 in May, before decreasing to 83.95 in June.
Average check shows how much customers spend per visit. It's key for revenue strategies and understanding customer spending habits.
Soonta's overall average check is 20.7 AUD, an 8.9% increase year-over-year, which indicates customers are spending more per visit. In South Australia, the average check is 21.5 AUD. The average check changed from 18.15 AUD in April to 21.67 AUD in May, before decreasing to 18.15 AUD in June.
Outlet count reflects brand reach. It reveals expansion strategy and market penetration within Cafe & Restaurants sector.
Soonta has a total of 18 outlets in Australia. South Australia accounts for 16 outlets, demonstrating a strong presence there. Queensland and Victoria each have one outlet, indicating potential for further expansion in these states.
Competitor analysis reveals market dynamics, identifying key rivals and customer behavior. Helps to refine competitive strategy.
Soonta's top competitors, based on customer cross-visitation, are Hungry Jack's Burgers, Murugan Idli, and McDonald's (all at 4), indicating shared customer base. Subway and Guzman y Gomez (both at 2.67) also represent significant competition. This shows areas for Soonta to differentiate its offerings and attract more exclusive customers.
Understanding traffic workload by hour optimizes staffing, inventory and customer experience during peak and off-peak times.
Soonta experiences peak traffic between 12:00 PM and 1:00 PM, with the highest traffic workload at 64.38. Traffic is minimal between 1:00 AM and 9:00 AM and after 10 PM. This information is useful for optimizing staffing and resource allocation to match customer demand throughout the day.
Understanding consumer segments allows tailored marketing, maximizing relevance and engagement to drive brand growth.
Soonta's customer base shows high affinity among women (167 index) and Gen Y (167 index). Women are over-represented. This suggests Soonta appeals more to women than the average cafe or restaurant. Gen Y shows high affinity for the brand.