Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Soft Swirl is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Soft Swirl performance in the Pakistan and how they change over time
See what factors influence Soft Swirl performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Soft Swirl' competitors in the Pakistan
An analysis of Soft Swirl' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Soft Swirl, with a market performance of 99, is a leading brand in Pakistan's Cafe & Restaurants industry. This percentile indicates a strong market position, suggesting high customer preference. Performance peers like Juicy Chuck, Haveli Restaurant, Tuscany Courtyard Islamabad, OPTP, NOVU and Nomnosh share a similar leading market position.
Customer satisfaction (CSAT) indicates brand health. It reflects customer loyalty and directly impacts revenue and brand reputation in Cafe & Restaurants sector.
Soft Swirl's overall CSAT is 66%, up by 1.8 percentage points year-over-year. Islamabad Capital Territory shows the highest CSAT at 73% with an 11.2 percentage point increase, while Sindh and Punjab show declines. The dynamic CSAT data indicates fluctuations between April and June 2025, with a peak in April.
Outlet numbers show expansion and brand presence, reflecting market reach and accessibility in the Cafe & Restaurants industry landscape.
Soft Swirl has 20 outlets in Punjab, 18 in Sindh, 7 in Islamabad Capital Territory, and 5 in Khyber Pakhtunkhwa. Punjab represents the largest market presence. No growth data is available, so there is no way to evaluate expansion.
Competitor analysis reveals market dynamics. Identifying cross-visitation patterns helps brands understand customer choices and competitive threats.
Soft Swirl's top competitors based on customer cross-visitation are KFC (11.83%), McDonald's (8.73%), Cheezious (8.45%), Savour Foods (6.48%), and Sweet Creme (6.48%). This shows that Soft Swirl's customers also frequent fast-food chains and dessert providers.
Traffic workload by hour reveals peak times. This allows efficient staffing, resource allocation, and targeted marketing in Cafe & Restaurants industry.
Soft Swirl experiences peak traffic between 21:00 (65.25%) and 23:00 (65.94%), with the lowest traffic between 3:00 and 10:00. This indicates the late evening is the busiest time for Soft Swirl. The lunch time shows average workload.
Consumer segment analysis enables targeted marketing. Understanding gender and generational preferences improves ad relevance and campaign effectiveness.
Women exhibit high affinity (index 119) and Men are slightly under-indexed (index 96) for Soft Swirl. Gen Y shows a strong affinity (index 142), suggesting targeted marketing could focus on the generation. These values doesn't mean percentage.