Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
OPTP is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence OPTP performance in the Pakistan and how they change over time
See what factors influence OPTP performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of OPTP' competitors in the Pakistan
An analysis of OPTP' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals the brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
OPTP holds a leading market performance percentile of 99 in the Cafe & Restaurants industry in Pakistan, placing it in the top 1% of brands. This indicates a strong competitive position. Performance peers like Juicy Chuck, Nomnosh, Soft Swirl, Bonbird Chicken Shop, Chai Chatt and Haveli Restaurant, also at 99, share similar market standing.
Customer satisfaction is crucial for brand loyalty and growth, directly influencing repeat business and positive word-of-mouth referrals.
OPTP's overall customer satisfaction (CSAT) is 64%, a 3.8 percentage point increase year-over-year. Punjab shows the highest CSAT at 76%, while Balochistan shows the lowest at 0%. Islamabad Capital Territory and Balochistan are experiencing CSAT decrease. The trend shows the lowest CSAT in June 2025.
Average check provides insights into customer spending habits, informing pricing strategies and revenue optimization efforts.
OPTP's overall average check is 2.1K PKR, showing a 2.9% increase year-over-year. Islamabad Capital Territory leads with 2.4K PKR. Sindh shows the lowest average check at 1.9K PKR. The trend shows the lowest average check in April 2025, and the highest in May 2025.
The number of outlets reflects a brand's reach and expansion, indicating its investment in market presence and accessibility.
OPTP has the highest number of outlets in Punjab (28), followed by Sindh (17) and Islamabad Capital Territory (15). Azad Kashmir and Khyber Pakhtunkhwa have 2 outlets each, while Balochistan has 1. This distribution highlights key regions for OPTP's operations.
Identifying key competitors helps brands understand market dynamics, enabling strategic positioning and competitive advantage.
OPTP's top competitors based on customer cross-visitation are KFC (15.60%), McDonald's (14.07%), Cheezious (7.95%), Savour Foods (7.03%), and Broadway Pizza (5.50%). This indicates a significant overlap in customer base with these brands.
Understanding traffic workload by hours helps optimize staffing and resource allocation, enhancing customer experience and operational efficiency.
OPTP experiences peak traffic workload between 18:00 and 22:00, with the highest at 21:00 (64.33%). The workload is significantly lower during the early morning hours. This data helps inform staffing and operational adjustments.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning, optimizing engagement and brand affinity.
OPTP's customer base shows a high affinity for Women (104) and Gen Y (142). The value over 100 indicates that both segments are overrepresented among OPTP's customers relative to the average consumer.