Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smashburger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Smashburger performance in the United Kingdom and how they change over time
See what factors influence Smashburger performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Smashburger' competitors in the United Kingdom
An analysis of Smashburger' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smashburger holds a leading market position in the United Kingdom's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage and high customer preference compared to its peers, including Gunners Kitchen, Cacciari's, The Curator, The Wayfarer, Zaap Thai Street Food, and Vasanta Bhavan Wembley, all within the same top percentile.
Customer Satisfaction (CSAT) reflects customer happiness. Higher CSAT scores often correlate with increased customer loyalty and positive brand perception.
Smashburger's overall customer satisfaction (CSAT) stands at 84%, a 1.7 percentage point increase year-over-year. England shows a CSAT of 86% with a slight increase, while Scotland's CSAT is 53% with a decrease. The CSAT fluctuated between roughly 80% and 86% from April to June 2025.
Average Check indicates how much customers spend per visit. Analyzing it helps understand pricing strategy effectiveness and revenue trends.
The overall average check for Smashburger is £21.7, a 14.7% increase year-over-year. Scotland has an average check of £24.1, while England's average check is £21.5. Average check decreased from £23.79 in April 2025 to £19.48 in June 2025.
The number of outlets indicates brand's reach. It's vital for assessing market coverage and expansion efforts within the Cafe & Restaurants sector.
Smashburger has a total of 7 outlets in the United Kingdom. 6 are located in England, while 1 is in Scotland. This distribution highlights a stronger presence in England.
Identifying competitors helps a brand understand market dynamics and develop strategies to attract and retain customers. Key to strategic planning.
Smashburger's top competitors based on cross-visitation are JD Wetherspoon (11.76%), McDonald's (8.82%), Nando's (7.35%), Starbucks (4.41%), and KFC (4.41%). This suggests that customers who visit Smashburger also frequently visit these establishments.
Understanding traffic patterns enables efficient staff scheduling, inventory management, and targeted promotions during peak hours, optimizing resources.
Smashburger experiences peak traffic workload between 11 AM and 9 PM, with the highest activity around 1 PM. There is no traffic from 10 PM to 10 AM. Workload ranges from approximately 37 to 53 during peak hours.
Analyzing consumer segments by gender and generation enables targeted marketing strategies and customized product offerings to enhance engagement.
Smashburger's customer base shows an overrepresentation of men (affinity index 115) and an underrepresentation of women (affinity index 77). Gen Y (affinity index 145) is overrepresented, while Gen X (affinity index 71) and Gen Z (affinity index 41) are underrepresented.