Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smashburger is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Smashburger performance in the Canada and how they change over time
See what factors influence Smashburger performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Smashburger' competitors in the Canada
An analysis of Smashburger' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Smashburger's market performance is at the 93rd percentile in Canada's Cafe & Restaurants industry, indicating a leading position. This means Smashburger outperforms 93% of brands, showing strong market presence. Performance peers within the same percentile range include: The Farmhouse Restaurant, Elijah's Automatic Flame Broiled, Boom + Batten Restaurant & Cafe, Baan Lao, Café Myriade, and Cocina Mexicana.
Customer satisfaction (CSAT) reflects customer happiness. Tracking it helps understand brand perception and identify areas for service improvement.
Overall customer satisfaction for Smashburger in Canada is 73%, a decrease of 4.7 percentage points year-over-year. Alberta shows high satisfaction (85%) with an increase of 6.3 percentage points, while Ontario shows lower satisfaction (41%) with a decrease of 33.8 percentage points. This suggests regional differences in customer experience requiring attention.
Average check reflects customer spending per visit. Monitoring it reveals pricing strategy effectiveness and revenue trends.
The overall average check for Smashburger in Canada is 19.3 CAD, a decrease of 13.7% year-over-year. Alberta's average check is 21.1 CAD, while Ontario's is 15 CAD. The change in average check is 0% for both regions. This indicates a need to understand factors affecting spending.
Outlet count indicates brand reach and expansion. Tracking it highlights growth and market penetration.
Smashburger has 5 outlets in Alberta and 2 in Ontario. This distribution shows a higher concentration of outlets in Alberta, suggesting different market penetration strategies or regional performance variations.
Competitor analysis identifies key players and customer cross-visitation, informing competitive strategy.
The top competitors based on customer cross-visitation are Tim Hortons (17.14%), McDonald's (11.43%), Subway (8.57%), A&W Canada (8.57%), and Boston Pizza (2.86%). This indicates that Smashburger customers also frequent these fast-food and casual dining chains.
Traffic workload analysis reveals peak hours and staffing needs, optimizing resource allocation.
Smashburger's traffic workload peaks between 12:00 PM and 6:00 PM, with the highest traffic workload at 1:00 PM (58.93). Traffic is minimal from 10:00 PM to 5:00 AM. This data helps optimize staffing and operations during peak and off-peak hours.
Consumer segment analysis informs targeted marketing by understanding gender and generational preferences.
Women have 74 affinity index while men have 118. Gen X has an affinity index of 241, indicating this generation has high affinity. Gen Y and Gen Z have affinity indexes of 62 and 84, respectively, meaning they're less represented. This indicates marketing efforts should consider targeting Gen X.