Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Simigeria Matei is in the top 10% of brands
Sample of brands in the same percentile
See what factors influence Simigeria Matei performance in the Romania and how they change over time
See what factors influence Simigeria Matei performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Simigeria Matei' competitors in the Romania
An analysis of Simigeria Matei' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing competitive strength and customer preference.
Simigeria Matei is a leading brand with a market performance percentile of 90, placing it in the top 10% within the Cafe & Restaurants industry in Romania. This reflects a strong market standing relative to competitors like The Mango Tree, Sole D'Italia - Restaurant Militari Residence, Tort de Bezea, Nuka Bistro, Arte Napoletana and BG TiR parking which have the same position.
Outlet count indicates market reach and expansion, influencing brand accessibility and growth potential.
Simigeria Matei has a total of 6 outlets distributed across three counties in Romania: Constanța (3 outlets), Teleorman (2 outlets), and Ialomița (1 outlet). Constanța represents the highest concentration of outlets, indicating its significance for the brand.
Competitor analysis identifies key rivals, revealing competitive dynamics and opportunities for differentiation.
The top competitors of Simigeria Matei, based on customer cross-visitation, are Starbucks (11.76%), McDonald's (11.76%), Mesopotamia (5.88%), Lebăda Ballroom (5.88%), and Casa Doina (5.88%). Starbucks and McDonald's show biggest overlapping audience.
Traffic workload distribution highlights peak hours, crucial for staffing and resource allocation.
Simigeria Matei experiences peak traffic workload between 5 AM and 8 PM, with the highest activity around 2 PM, reaching almost 50%. Traffic workload significantly decreases after 9 PM. It is important to have more staff during that time.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Simigeria Matei's customer base shows strong affinity towards women (90) and a high affinity towards men (106). Additionally, Gen X (204) and Gen Z (144) are overrepresented, suggesting high engagement within these generations, while Gen Y (29) is underrepresented.