Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sign is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sign performance in the Saudi Arabia and how they change over time
See what factors influence Sign performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of Sign' competitors in the Saudi Arabia
An analysis of Sign' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sign, with a Market Performance of 99, is a leading brand in the Cafe & Restaurants industry in Saudi Arabia. This high percentile indicates a strong market presence and customer preference compared to competitors like Burger King, Tazaj, Shawarmer | شاورمر, Deep Fries, Starbucks, and Half Million, which share the same high-performance tier.
CSAT indicates customer loyalty, impacting brand reputation and revenue through repeat business and positive word-of-mouth.
Sign's overall customer satisfaction (CSAT) is 79%, a 1.7 percentage point increase year-over-year. Makkah Region shows strong CSAT at 83% with significant growth, while Riyadh Region has a CSAT of 76% with a decrease. This mixed performance indicates regional differences in customer experience that need further investigation.
Average Check reflects spending habits, influencing revenue. Monitoring helps tailor offerings and boost profitability.
Sign's overall average check is 54 SAR, a 1.1% increase year-over-year. The average check in Makkah Region is 55.3 SAR with no growth, while in Riyadh Region it is 52 SAR also with no growth. This data suggests stable spending per customer, with a slightly higher average in Makkah.
Outlet count signifies market reach; expansion boosts revenue, strengthening brand presence and customer access.
Sign has 10 outlets in Riyadh Region and 4 outlets in Makkah Region. This distribution highlights a stronger presence in Riyadh, which could be influencing overall revenue and brand visibility. Expansion in Makkah may present growth opportunities.
Competitor analysis informs strategies; understanding preferences helps tailor offerings, attract customers, and gain market share.
The top competitors for Sign, based on customer cross-visitation, are Al Baik (7.82%), McDonald's (6.79%), Half Million (5.65%), Dunkin' (5.05%), and Kudu (4.57%). This indicates that Sign's customers also frequent these brands, suggesting they may offer similar products or experiences that attract the same customer base.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Sign experiences peak traffic between 8 PM and 11 PM, with the highest workload at 84.11 around 11 PM. Traffic is minimal between 4 AM and 10 AM. This pattern suggests Sign caters primarily to evening and late-night customers, requiring staffing and resource adjustments accordingly.
Understanding consumer segments allows tailoring marketing, products, and messaging to resonate with specific demographics.
Sign's customer base shows a high affinity towards women (94) and men (102). Gen X consumers have an affinity index of 96, while Gen Y consumers index at 93. These values provide insights into segment preferences but doesn't represent a percent of consumers. This data suggests broad appeal across gender and generational segments with men slightly over-represented and women slightly under-represented.