Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sierra Cafe is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Sierra Cafe performance in the New Zealand and how they change over time
See what factors influence Sierra Cafe performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Sierra Cafe' competitors in the New Zealand
An analysis of Sierra Cafe' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals competitive strength and customer preference, reflecting brand’s share of foot traffic in the industry.
Sierra Cafe holds a leading position in New Zealand's Cafe & Restaurants industry with a market performance percentile of 96. This indicates a strong competitive standing, placing it in the top 4% of brands. Performance peers within a similar range include Bivacco, Ciabatta Cafe & Bakery, Smoking Shack, Wholly Smoked, Tokos Tacos, and DAAKU KEBAB, reflecting a clustered competitive landscape at this level.
Customer Satisfaction measures loyalty and service quality, directly influencing repeat business and brand reputation.
Sierra Cafe demonstrates high customer satisfaction with an overall CSAT score of 84%, indicating strong customer loyalty and positive experiences. The 3.9pp increase year-over-year suggests successful initiatives in enhancing customer service. Auckland shows a CSAT of 85%, reflecting consistent satisfaction across locations.
Average Check reflects customer spending per visit, impacting revenue and profitability. Analyzing it helps optimize pricing strategies.
The overall average check for Sierra Cafe is 17.8 NZD, a decrease of 29.6% year-over-year. This indicates a potential shift in customer spending habits or pricing strategies. The Auckland average check is 19.4 NZD. Need to investigate possible cause for descrease of 29.6%.
Number of Outlets indicates market presence and expansion strategy, affecting brand reach and accessibility to customers.
Sierra Cafe has 15 outlets in New Zealand, primarily concentrated in Auckland (12 outlets). Wellington has 2 outlets and Waikato has 1. This distribution highlights Auckland as a key market for the brand.
Identifying top competitors by cross-visitation patterns helps refine marketing strategies and differentiate service offerings.
Sierra Cafe's customers also frequent McDonald's, HELL Pizza, and Columbus Coffee (all with 12 cross-visitation), indicating shared customer segments. Scarecrow and The Shelf (both with 8 cross-visitation) are also notable competitors. This suggests opportunities for targeted marketing campaigns to retain customers and attract new ones.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet peak demand and enhance customer experience.
Sierra Cafe experiences peak traffic between 9 AM and 1 PM, with the highest workload at 11 AM (63.59). Traffic is minimal before 6 AM and after 8 PM, indicating operational hours primarily cater to breakfast, lunch, and early afternoon customers. Staffing and resource allocation should align with these peak hours to ensure optimal customer service.
Understanding consumer segments by Gender and Generation enables targeted marketing, improving engagement and brand affinity.
Sierra Cafe's customer base shows a high affinity index for women (88) and Gen Y (163). This suggests that marketing efforts should focus on campaigns appealing to younger generation, with the goal to increse share of men users.