Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Shi'erguo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Shi'erguo performance in the Taiwan and how they change over time
See what factors influence Shi'erguo performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of Shi'erguo' competitors in the Taiwan
An analysis of Shi'erguo' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference within its industry in Taiwan.
Shi'erguo ranks in the top 1% in the Cafe & Restaurants industry in Taiwan, indicating a leading market position. This high percentile reflects a strong brand presence and significant customer preference. Performance peers in the same range are: 礁溪庄櫻桃谷, 嗑肉石鍋（沙鹿二代店）, 王泰泰 Wang Tai Tai 泰式火鍋, Tan Zuo Ma Li Tainan Zhonghua Branch, 금하동(金河洞-韓式烤肉專門店), 孫東寶台式牛排教父.
Customer satisfaction reflects brand loyalty and overall customer experience, driving repeat business and positive word-of-mouth.
Shi'erguo's overall customer satisfaction is 66%, a decrease of 5.2 percentage points year-over-year. Satisfaction varies by city, with Yilan City at 88% (+18.3pp) and Caotun Township at 83% (-9pp). Recent CSAT data shows fluctuation from 63.23% in April 2025 to 76.29% in May 2025 and 64.86% in June 2025, showing volatility in customer feedback.
Average check indicates customer spending per visit, impacting revenue and profitability for the brand.
The overall average check for Shi'erguo is 349.3 TWD, a slight decrease of 0.9% year-over-year. Zhubei City has the highest average check at 428.6 TWD. The average check varied from 351.85 TWD in April 2025 to 347.59 TWD in May 2025 and 348.39 TWD in June 2025, showing a minor fluctuation.
Number of outlets indicates brand's market reach and expansion strategy, impacting customer accessibility and brand visibility.
Shi'erguo has the most outlets in Tainan (7), followed by Taoyuan City and New Taipei (6 each). Other locations include Taichung (5), Kaohsiung (4), and Taipei (3), with fewer outlets in Toufen, Hsinchu, Chiayi, and Beigang Township (1 each). Outlet distribution indicates market focus on specific cities.
Understanding key competitors helps refine marketing strategies and identify opportunities for differentiation and growth.
Top competitors based on cross-visitation include McDonald's (10.86%), Starbucks (6.03%), 12 Hotpot (3.97%), Ba Fang Yun Ji (3.79%), and Tasty (2.76%). This indicates that Shi'erguo's customers also frequent these popular chains, suggesting similar preferences or needs.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Shi'erguo experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (68.68%). Traffic is minimal between midnight and 10:00. Resource allocation should be focused during peak hours to maximize customer service.
Understanding consumer segments enables targeted marketing, product development, and customized customer experiences.
Shi'erguo's customer base shows a stronger affinity towards women (94 index, slightly under-indexed) while Men (106 index, slightly over-indexed). Gen Z shows a high affinity (458 index, highly over-indexed) indicating the segment shows much higher interest in Shi'erguo than the average consumer.