Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Selekt Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Selekt Chicken performance in the United Kingdom and how they change over time
See what factors influence Selekt Chicken performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Selekt Chicken' competitors in the United Kingdom
An analysis of Selekt Chicken' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Selekt Chicken's MARKET PERFORMANCE is at the 98th percentile, indicating a leading position in the United Kingdom's Cafe & Restaurants industry. This high percentile suggests a strong market presence. Performance peers in the same percentile include H & H Café, Bardez - Indian Street Food and Grill, Proper Tacos, Lockkeeper, Walnut Persian Restaurant and Mount St. Restaurant.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps in identifying areas for service improvement and customer retention.
Selekt Chicken's overall customer satisfaction is 43%, a decrease of 28.8 percentage points year-over-year. The CSAT in England is also 43%, with a similar decrease. This indicates a significant decline in customer satisfaction that needs addressing to improve brand loyalty and service quality.
Average check reveals customer spending habits. Monitoring average check helps optimize pricing strategies and increase revenue per transaction.
The overall average check for Selekt Chicken is 11.4 GBP, showing a 7.9% increase year-over-year. The average check in England is 11.4 GBP, with no growth value. This indicates a positive trend in customer spending, contributing to higher revenue per transaction.
Number of outlets indicates market reach and brand presence. Tracking outlet numbers helps assess expansion strategy and geographic coverage.
Selekt Chicken has 18 outlets in England. This reflects the brand's physical presence and market reach within the United Kingdom. The absence of growth data suggests a period of stable outlet numbers.
Competitor analysis identifies key rivals. Understanding competitors' strengths and weaknesses informs strategic positioning and competitive advantage.
The top competitors for Selekt Chicken, based on customer cross-visitation, are McDonald's (11.43%), Popeyes Louisiana Chicken (5.71%), Greggs (5.71%), KFC (5.71%), and Khaba (5.71%). McDonald's has more than twice cross visitation percentage than other brands.This indicates these brands attract a significant portion of Selekt Chicken's customer base.
Traffic workload identifies peak hours. Understanding traffic patterns helps optimize staffing and resource allocation for enhanced service efficiency.
Selekt Chicken experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest activity at 6:00 PM (55.18%). The workload is lowest in the early morning hours. This data is useful for staffing and resource management during peak times.
Understanding consumer segments informs marketing. Demographic insights allows brands to target their messaging for increased engagement and effectiveness.
Women have an affinity index of 61, so they are under-indexed. Men are over-indexed with an affinity index of 125. Gen X has an affinity index of 44, so is under-indexed and Gen Y is over-indexed with a score of 125. This data is useful for crafting consumer driven campaigns.