Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Second Cup is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Second Cup performance in the Pakistan and how they change over time
See what factors influence Second Cup performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Second Cup' competitors in the Pakistan
An analysis of Second Cup' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
MARKET PERFORMANCE reveals brand's share of foot traffic, reflecting competitive strength and customer preference in its industry.
Second Cup is in the top 2% (98th percentile), indicating a leading position. This high percentile reflects a strong market standing relative to competitors like Chattha's, Yousaf Falooda, Brooklyns, Mystique, The Garden Spice, and Lahore Broast, who share the same range.
Customer satisfaction (CSAT) indicates brand loyalty and the likelihood of repeat business, crucial for sustainable growth.
Overall CSAT for Second Cup is 69%, a 12.3 percentage point increase year-over-year, suggesting improved customer perception. In Punjab, CSAT is 65%, up by 6.1 percentage points, reflecting positive local sentiment. The CSAT trend shows an upward trajectory from April to June 2025.
Average check reflects customer spending per visit, directly impacting revenue and profitability for the brand.
The overall average check is 2.5K PKR, a 0.6% decrease year-over-year. In Punjab, the average check is also 2.5K PKR, showing no growth. The average check varied throughout the observed months, peaking in May 2025 at 3240.38 PKR.
Outlet count reflects brand reach and accessibility, influencing market penetration and customer convenience.
Second Cup has 8 outlets in Punjab, 1 in Sindh, and 1 in Islamabad Capital Territory. Punjab accounts for the majority of Second Cup's locations, indicating a strong regional focus.
Identifying key competitors helps in strategic benchmarking and understanding the competitive landscape.
McDonald's, Cheezious, and KFC share the highest cross-visitation (10.31%) with Second Cup customers, indicating significant overlap. Gloria Jean's Coffees (7.22%) and Second Cup Café (6.19%) also show considerable customer overlap.
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet customer demand efficiently.
Traffic workload peaks between 6 PM and 10 PM, with the highest workload at 10 PM (65.5) and 11 PM (66.76). The lowest traffic workload occurs in the early morning hours, specifically between 3 AM and 7 AM.