Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Second Cup Café is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Second Cup Café performance in the Pakistan and how they change over time
See what factors influence Second Cup Café performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Second Cup Café' competitors in the Pakistan
An analysis of Second Cup Café' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength, indicating customer preference and brand's share of foot traffic in the Cafe & Restaurants industry.
Second Cup Café holds a leading position with a 99th percentile rank. This signifies a high degree of market dominance and customer preference, placing it in the top 1% of brands. Its performance peers, also at the 99th percentile, include: Gujrat papa’s pizza, Butt Karahi By Usman Tahir (Sadar Branch), Butt Karahi F-10, Zouq-E-Saeed Restaurant, Papa Johns Pizza, and Gloria Jean's Coffees.
Customer satisfaction (CSAT) is critical for loyalty. Tracking CSAT helps understand customer sentiment and identify areas for service improvement and business growth.
Second Cup Café demonstrates strong customer satisfaction with an overall CSAT score of 83%, a 16 percentage point increase year-over-year. Punjab shows a high CSAT of 88% with a 19.1 percentage point increase, while Islamabad Capital Territory has a CSAT of 71%, decreasing by 0.9 percentage points. The dynamic CSAT data shows fluctuation between 70.27 and 88.62 during the observed period.
Average check reflects customer spending habits. Monitoring trends in average check helps assess pricing strategies, menu appeal, and overall revenue generation.
The overall average check for Second Cup Café is 2.4K PKR, representing a 3% decrease year-over-year. Both Punjab and Islamabad Capital Territory have an average check of 2.4K PKR. Dynamic data shows average check fluctuating between 2261.36 PKR and 2850 PKR during the monitored months.
Outlet count indicates brand reach and expansion. Monitoring outlet distribution helps evaluate market penetration and identify growth opportunities across regions.
Second Cup Café has a total of 12 outlets across Pakistan. Punjab has 9 outlets, Islamabad Capital Territory has 2 outlets, and Sindh has 1 outlet. The majority of outlets are concentrated in Punjab.
Competitor analysis helps understand market dynamics. Identifying top competitors allows for strategic benchmarking and informed decisions about positioning and differentiation.
Second Cup Café's top competitors, based on customer cross-visitation, are KFC (12.76%), Cheezious (10.70%), McDonald's (9.88%), The Coffee Bean & Tea Leaf (8.64%), and Chaaye Khana (7.00%). This indicates that customers who visit Second Cup Café also frequent these establishments.
Analyzing traffic workload reveals peak hours. Understanding customer traffic patterns helps optimize staffing, manage resources, and improve overall operational efficiency.
Second Cup Café experiences peak traffic workload between 6 PM (60.18) and 10 PM (75.17), with the highest traffic at 10 PM. Traffic is minimal between 3 AM and 7 AM. This data suggests optimal staffing levels should be scheduled for the evening hours.
Consumer segment analysis enables targeted marketing. Understanding demographic preferences allows tailored campaigns, enhancing engagement and maximizing marketing ROI.
Women (affinity index 119) are overrepresented among Second Cup Café consumers, while men (affinity index 96) are slightly underrepresented. Gen X (affinity index 136) shows a high affinity, while Gen Y (affinity index 71) is under-indexed.