Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Schmidt is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Schmidt performance in the Germany and how they change over time
See what factors influence Schmidt performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Schmidt' competitors in the Germany
An analysis of Schmidt' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Schmidt's Market Performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Germany. This means Schmidt outperforms most competitors in attracting customers. Peers also at the 99th percentile include Süd + Salzig, TRUCYS Café Osterstraße, BLOCKBRÄU, Cloud Kitchen, Bratwursthäusle bei St. Sebald and Glorious.
Customer satisfaction (CSAT) reflects loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
Schmidt's overall customer satisfaction is 76%, up by 3.9 percentage points year-over-year. Brandenburg shows 100% CSAT, Lower Saxony is at 81% with an increase, while North Rhine-Westphalia shows 67% with a decrease. Recent CSAT trends show fluctuation between 67.21% and 80.28%.
Average check reveals spending habits and pricing power, affecting revenue and profitability within the Cafe & Restaurants sector.
Schmidt's overall average check is 8.1 EUR, a 0.9% increase year-over-year. North Rhine-Westphalia has an average check of 8.2 EUR, while Lower Saxony has an average check of 7.9 EUR. Average check values have fluctuated between 7.92 EUR and 8.33 EUR.
Outlet count indicates market presence and expansion, reflecting brand reach and potential revenue generation in the industry.
Schmidt has 46 outlets in North Rhine-Westphalia, 20 in Lower Saxony, and 1 each in Brandenburg and Saarland. North Rhine-Westphalia accounts for the largest share of Schmidt's outlets.
Competitor analysis helps identify key rivals and customer preferences, guiding strategic adjustments and competitive positioning.
Schmidt's top competitors based on customer cross-visitation are McDonald's (15.09%), Karlchen's Backstube (8.81%), Burger King (5.03%), Kotelett-Schmiede (3.77%), and Bäckerei Hensel (3.14%). McDonald's has the highest cross-visitation rate with Schmidt's customers.
Traffic workload by hour reveals peak times, enabling optimal staffing and resource allocation for enhanced customer service.
Schmidt experiences peak traffic between 8 AM and 12 PM, with the highest workload at 10 AM (60.64%). Traffic is minimal from 8 PM to 5 AM, indicating a need to optimize resource allocation based on these peak and off-peak hours.
Understanding consumer segments allows tailored marketing, improving engagement and maximizing ROI in the Cafe & Restaurants sector.
Schmidt's customer base shows a slightly higher affinity from women (index 104) and Gen X (index 115) compared to other groups. Gen Y is under-indexed (index 45) for Schmidt. Gen Z has an affinity index of 98. These insights can guide marketing efforts.