Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Santo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Santo performance in the Brazil and how they change over time
See what factors influence Santo performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Santo' competitors in the Brazil
An analysis of Santo' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, indicating customer preference and competitive edge within the Cafe & Restaurants industry.
Santo holds a leading position in Brazil's Cafe & Restaurants sector with a market performance percentile of 99. This signifies a strong competitive advantage. Santo outperforms peers like Costa Mendes, Churrascaria Garfo e Bombacha, Café da Carol, General Burger House, La Parrilha and Sushi Japa Chan who share the same percentile.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT is essential for identifying areas for improvement and ensuring customer loyalty.
Santo's overall customer satisfaction in Brazil is 64%, down 9.9 percentage points year-over-year. The South Region shows high CSAT at 84% with 8.9 percentage points growth, while the Southeast Region has a CSAT of 61% with a decrease of 11.9 percentage points. Overall there is a CSAT down trend.
Average check is crucial for revenue insights. It shows spending patterns, informing menu and promotion strategies to maximize customer value.
Santo's average check in Brazil is 89.9 BRL, a 3.3% increase year-over-year. The Southeast Region has an average check of 95 BRL, while the South Region's is 68.8 BRL. Overall, the average check experienced a growth.
Outlet count indicates expansion. It helps evaluate market coverage and optimize resource allocation for growth and accessibility.
Santo has 22 outlets in the Southeast Region, 8 in the South Region, 5 in the Northeast Region, 3 in the Central-West Region, and 1 in the North Region of Brazil. The Southeast Region accounts for the highest number of outlets.
Competitor analysis informs strategy. Identifying shared customers helps refine marketing and improve competitive positioning in the market.
Santo's top competitors in Brazil, based on customer cross-visitation, are McDonald's (12.33%), Burger King (5.48%), Outback Steakhouse (3.42%), Coco Bambu (2.74%), and Croma Burguers (2.05%). McDonald's has more than twice the percentage than Burger King.
Traffic workload by hour reveals peak times. It optimizes staffing and resource management to improve service and customer experience throughout the day.
Santo's peak traffic hours are between 11 AM and 9 PM, with the highest workload at 12 PM (31.34%). The lowest traffic is between 1 AM and 5 AM. Understanding these patterns allows for staffing optimization.
Consumer segments inform marketing. Gender and generation affinity helps target campaigns and tailor offerings to resonate with key demographics.
Santo's customer base shows equal representation of women and men. Gen Y demonstrates a high affinity (170) exceeding the average consumer interest. This indicates a strong engagement from Gen Y customers.