Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Salsa's Fresh Mex is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Salsa's Fresh Mex performance in the Australia and how they change over time
See what factors influence Salsa's Fresh Mex performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Salsa's Fresh Mex' competitors in the Australia
An analysis of Salsa's Fresh Mex' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, crucial for competitive positioning and strategic decision-making.
Salsa's Fresh Mex holds a leading market position at the 97th percentile in Australia's Cafe & Restaurants industry, signifying a strong competitive edge. Peers in the same percentile include Mochachos, CJ's Pastries, Pelican Waters Tavern, Wazzup Falafel, O Bar and Dining and Sir Juice.
CSAT measures customer happiness, revealing brand perception. Low satisfaction can signal needed service improvements for customer retention.
Overall customer satisfaction for Salsa's Fresh Mex is 34%, a decrease of 3.1 percentage points year-over-year. South Australia shows the highest CSAT at 61% with a growth of 17.4pp, while Western Australia has 43% with a decrease of 5.3pp, and Victoria has 29% with a decrease of 1.1pp. This suggests regional variations in customer experience.
Average check indicates spending per customer, crucial for revenue strategies. Growth signals increased value or price adjustments.
The overall average check for Salsa's Fresh Mex is 24.90 AUD, a significant increase of 41.5% year-over-year. In Victoria, the average check is 19.40 AUD with 0% growth. This reflects a substantial increase in customer spending.
Outlet count reflects brand reach and market presence, influencing customer accessibility and brand visibility in key regions.
Salsa's Fresh Mex has the most outlets in Victoria (10), followed by South Australia and Western Australia (4 each), and New South Wales and Queensland (1 each). Outlet distribution indicates target market focus.
Competitive analysis identifies key rivals and customer overlap, revealing competitive landscape dynamics and market opportunities.
The top competitors for Salsa's Fresh Mex, based on cross-visitation, are Hungry Jack's Burgers, KFC, Oporto and McDonald's all at 11.11%, followed by Subway at 5.56%. This highlights the fast-food chains that share Salsa's Fresh Mex customers.
Traffic workload reveals peak hours, enabling staffing optimization. Understanding traffic patterns improves operational efficiency.
Traffic workload for Salsa's Fresh Mex peaks between 12:00 PM and 1:00 PM, reaching 66.43. Lowest hours for the traffic workload from 0:00 AM to 5:00 AM and from 21:00 to 23:00. This information is essential for staffing and resource allocation.