Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Roll-Em-Up Taquitos is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Roll-Em-Up Taquitos performance in the United States and how they change over time
See what factors influence Roll-Em-Up Taquitos performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Roll-Em-Up Taquitos' competitors in the United States
An analysis of Roll-Em-Up Taquitos' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Roll-Em-Up Taquitos holds a leading market position at the 98th percentile, placing it in the top 2% of Cafe & Restaurants brands in the United States. This indicates strong customer preference and competitive strength. Performance peers include Old Pueblo Cantina, Skull Creek Boathouse, Bella Roma Tuscan Grill, HALAL KABAB & WINGS (NEAR UMBC CCBC ARBUTUS ), Manta, and Pisa Lisa, all positioned at the same 98th percentile.
Customer satisfaction (CSAT) reflects customer loyalty and the quality of brand experience, influencing repeat business and positive word-of-mouth.
The overall CSAT for Roll-Em-Up Taquitos is 65%, a decrease of 7 percentage points year-over-year. Nevada shows a CSAT of 69% with a decrease of 17.7 percentage points, while California has a CSAT of 48% with a decrease of 25.3 percentage points. The CSAT trend shows variability, with a notable peak in May 2025. This indicates areas for improvement to enhance customer experience and loyalty.
Average check reflects spending per transaction, influencing revenue and profitability, and helps in pricing and promotional strategies.
The overall average check for Roll-Em-Up Taquitos is $17.60 USD, representing a 1.9% increase year-over-year. Texas has the highest average check at $18.30 USD. The average check trend shows variability. These insights can inform pricing strategies and promotions to optimize revenue.
Number of outlets indicates market reach and expansion, reflecting brand growth and accessibility to customers in different locations.
Roll-Em-Up Taquitos has a total of 14 outlets. California has the highest number of outlets with 8, followed by Texas and Arizona with 2 each, and Nevada and Tennessee with 1 each. This distribution indicates the brand's current market presence across these states.
Identifying competitors is crucial for strategic positioning, understanding market dynamics, and benchmarking performance against key players.
The top competitors for Roll-Em-Up Taquitos, based on cross-visitation, are McDonald's (6.85%), Denny's (5.48%), In-N-Out Burger (5.48%), CAVA (4.11%), and Taco Bell (4.11%). These brands represent alternatives that Roll-Em-Up Taquitos' customers also frequent, highlighting direct competition for customer visits.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and ensure efficient service during peak demand periods.
Traffic workload for Roll-Em-Up Taquitos peaks between 11:00 AM and 6:00 PM, with the highest workload at 12:00 PM (61.20%). The lowest traffic is observed between midnight and 8:00 AM. These insights help optimize staffing and resource allocation to meet customer demand effectively.
Consumer segment analysis informs targeted marketing, product development, and positioning, leading to increased engagement and customer loyalty.
Women show a slightly under-indexed affinity (96) for Roll-Em-Up Taquitos. Men are over-indexed (103). Gen X exhibits high affinity (198), while Gen Y (60) and Gen Z (73) are under-indexed. These insights suggest tailored strategies to engage different demographic groups.