Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Roky's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Roky's performance in the Peru and how they change over time
See what factors influence Roky's performance in the Peru and how they change over time
Available by subscription
Available by subscription
An analysis of Roky's' competitors in the Peru
An analysis of Roky's' competitors in the Peru
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Roky's, with a Market Performance of 99 in Peru's Cafe & Restaurants industry, holds a leading position. This percentile reflects a strong market standing, indicating high customer preference compared to peers like Pardos Chicken, McDonald's, Casa Tambo Restaurant, Molly's Irish Bar & Restaurant, Los Ponchos Machupicchu Restaurant, and Amyra Chocolate.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and revenue. Tracking CSAT helps understand service quality and identify improvement areas.
Roky's overall customer satisfaction is 51%, down 8.8 percentage points year-over-year. Ica shows high satisfaction at 75% with a 17.9 percentage point increase, while Lima is at 54% with a decrease of 4.4 percentage points. La Libertad (33%) and Callao (28%) show significant decreases, suggesting potential service issues in those states.
Average check reveals spending habits, impacting revenue. Analyzing average check helps understand customer value and optimize pricing strategies.
Roky's average check is 47.4 PEN, down 11.1% year-over-year. La Libertad has the highest average check at 49.1 PEN. Lima's average check is 46.9 PEN and Callao has the lowest average check of 44.3 PEN. All states show 0% growth.
Number of outlets indicates brand reach and market presence. Monitoring outlet distribution helps assess growth and identify expansion opportunities.
Roky's has 67 outlets in Lima, demonstrating its strongest presence. Callao and La Libertad each have 5 outlets. Ica has 4 outlets, Piura has 3, and Arequipa has 1. Outlet distribution highlights key markets for Roky's.
Identifying competitors allows strategic benchmarking. Understanding cross-visitation patterns helps refine marketing and positioning strategies for competitive advantage.
Roky's customers also visit Papa Johns Pizza (4.25%), KFC (3.92%), Starbucks (3.59%), McDonald's (3.27%), and Norky's (3.27%). These brands represent Roky's main competitors based on customer overlap.
Traffic workload by hour reveals peak times. Knowing customer traffic patterns helps optimize staffing, manage resources, and improve service efficiency.
Roky's experiences peak traffic between 12:00 PM and 9:00 PM, with the highest workload at 8:00 PM (62.35). Traffic is minimal between midnight and 8:00 AM, indicating operational hours should focus on peak demand times.
Consumer segments analysis is important because affinity insights inform targeted marketing and positioning strategies.
Roky's has a high affinity with women (index 77), which indicates they are over-indexed. Men (index 115), is under-indexed. Gen X shows high affinity (index 170), while Gen Y has an average affinity (index 100).