Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rocket is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rocket performance in the Indonesia and how they change over time
See what factors influence Rocket performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Rocket' competitors in the Indonesia
An analysis of Rocket' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rocket, with a Market Performance of 99 in Indonesia's Cafe & Restaurants industry, is a leading brand, indicating high customer preference. Its percentile means the brand's share of foot traffic is in the top 1%. Peers like Mie Gacoan, Kampung Kecil, and Holy Barbeque are in a similar range.
Customer Satisfaction (CSAT) indicates brand health. It measures how well the brand meets customer expectations, crucial for loyalty and growth.
Rocket's overall CSAT is 62%, a decrease of 4.7pp year-over-year. Sumatra shows high satisfaction (95%), while Kalimantan, Java and Lesser Sunda Islands experienced CSAT decline. The CSAT trend fluctuated between April and June 2025.
Average Check reveals customer spending habits. Tracking this KPI helps understand revenue trends and optimize pricing strategies.
Rocket's overall average check is 22.2K IDR, down 4.4% year-over-year. Kalimantan has the highest average check (25.8K IDR), while Java has the lowest (21K IDR). The average check fluctuated between April and June 2025, peaking in May.
Outlet count indicates brand reach. Tracking number of outlets reveals geographic presence, market share, and expansion efforts.
Rocket has the most outlets in Java (165), followed by Kalimantan (22), Sumatra (7), Lesser Sunda Islands (6) and Sulawesi (5). This distribution highlights Java as a key market for Rocket.
Understanding competitors reveals market dynamics and customer preferences. Analyzing cross-visitation patterns helps identify key rivals.
Rocket's top competitors, based on cross-visitation, are Spesial Sambal (3.67%), Point Coffee (3.47%), KFC (2.65%), OTI Fried Chicken (2.65%), and Pizza Hut (2.04%). These brands share a customer base with Rocket.
Traffic Workload distribution informs staffing and resource allocation. It shows peak hours, optimizing customer experience and efficiency.
Rocket's traffic workload peaks between 9:00 and 19:00, with the highest activity at 18:00. Workload dramatically increases at 9:00 and starts to decrease after 19:00, reaching lowest value around 3:00.
Analyzing consumer segments informs marketing and positioning. Affinity insights reveal segment preferences, enabling targeted strategies.
Rocket's customer base shows an overrepresentation of Men (affinity index 115) and underrepresentation of Women (affinity index 81). Gen X (103), Gen Z (102) and Gen Y (100) all have average representation among Rocket's customers.