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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
REWE is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence REWE performance in the Germany and how they change over time
See what factors influence REWE performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of REWE' competitors in the Germany
An analysis of REWE' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
REWE holds a leading market performance with a percentile of 97 in the Cafe & Restaurants industry in Germany. This indicates a strong competitive position, being in the top 3% of brands. Peers include Nürnberger Döner, Busan Korean BBQ, Can Restaurant/ Nürnberg, Jack & Richie's Steakhouse ::: Ferienappartements, Restaurant Schiffergesellschaft, and Malatang 麻辣煮義.
Customer satisfaction (CSAT) indicates brand perception. Tracking CSAT is crucial for identifying areas needing improvement to retain and attract customers.
Overall customer satisfaction for REWE is 55%, a decrease of 6.5 percentage points year-over-year. Hesse shows high satisfaction at 75%, while North Rhine-Westphalia is at 58%. The CSAT trend from April to June 2025 shows a decrease, indicating potential issues needing attention.
Outlet count reflects brand presence. Tracking outlet numbers by location identifies expansion opportunities and monitors regional market penetration.
REWE has a varying number of outlets across different states in Germany. North Rhine-Westphalia has the most with 6 outlets, followed by Hesse with 5. Several other states, including Baden-Württemberg, Bavaria, Lower Saxony, Saxony and Thuringia each have 1 outlet.
Identifying competitors helps understand the competitive landscape. It enables strategic positioning and highlights brands competing for the same customer base.
REWE's top competitors, based on cross-visitation, are McDonald's and Burger King, both with 12.82%. Other competitors include 60 seconds to napoli (7.69%), Römer Pils Brunnen (5.13%) and KFC (5.13%). These insights help REWE understand its competitive environment.
Traffic workload shows peak operational times. Understanding hourly traffic patterns optimizes staffing, resource allocation, and marketing strategies.
REWE experiences peak traffic workload between 12:00 and 14:00 (hod 12-14), reaching approximately 50%. Traffic gradually increases from 6:00 AM (hod 6), peaking in the early afternoon, and declines significantly after 18:00 (hod 18), reaching its lowest point in the early morning hours.
Consumer segment analysis informs targeted strategies. Gender and generation insights enable tailored marketing to enhance engagement and brand affinity.
Women show high affinity, represented by an affinity index of 75, while men are over-represented with an index of 114. Gen Z demonstrates a strong affinity (index of 197), while Gen X and Gen Y are somewhat under-indexed at 96 and 91 respectively. This indicates higher engagement from men and Gen Z compared to other groups.