Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rancherito's Mexican Food is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rancherito's Mexican Food performance in the United States and how they change over time
See what factors influence Rancherito's Mexican Food performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Rancherito's Mexican Food' competitors in the United States
An analysis of Rancherito's Mexican Food' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's competitive strength and customer preference in the industry.
Rancherito's Mexican Food's market performance is in the top 1% which indicates a leading position. This high percentile means the brand captures a significant share of customer traffic, surpassing competitors like Coyote Taqueria, Mr. T's Pizza & Ice Cream, Noches de Colombia, Los Cucos Mexican Cafe, La Pausa Restaurant, and The Woolworth, all positioned at the 99th percentile.
Customer satisfaction is key to brand loyalty and repeat business, reflecting customer happiness.
Rancherito's Mexican Food shows a strong customer satisfaction (CSAT) rating of 80%, with a significant increase of 14.9 percentage points year-over-year. This indicates improved customer experiences in Utah, correlating with a positive trend from April to June 2025, suggesting successful strategies for enhancing customer happiness.
Average check reveals customer spending per visit, showing pricing power and menu appeal.
Rancherito's Mexican Food has an average check of $15.60, up by 3.8% year-over-year, indicating customers are spending more per visit. Data from Utah shows no growth. The average check varied between $14.75 and $16.66 from April to June 2025.
Number of outlets indicates brand reach and expansion, reflecting market presence.
Rancherito's Mexican Food has 23 outlets in Utah. This provides insight into the brand's physical presence and operational scale in Utah, showing current capacity to meet customer demand.
Identifying main competitors by cross visitation helps refine competitive strategy.
McDonald's (15%) is the leading competitor based on cross-visitation, followed by Wendy's (7.65%), In-N-Out Burger (7.35%), Burger King (6.47%), and Little Caesars Pizza (4.71%). This indicates customer overlap and opportunities for Rancherito's to differentiate itself.
Traffic workload by hour helps optimize staffing and operations for peak times.
Traffic workload is highest between 11 AM and 1 PM (61.90% and 67.92%) and again between 6 PM and 8 PM (55.64% and 61.98%). The lowest traffic occurs between 1 AM and 5 AM, allowing strategic resource allocation during peak versus off-peak times.
Understanding consumer segments informs targeted marketing and positioning strategies.
Women (68%) are over-represented compared to men (128%), showing a higher affinity for Rancherito's. Among generations, Gen X (89%) and Gen Z (91%) are slightly under-indexed, while Gen Y (109%) demonstrates high affinity, indicating a preference for Rancherito's Mexican Food.