Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
PURiNO is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence PURiNO performance in the Germany and how they change over time
See what factors influence PURiNO performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of PURiNO' competitors in the Germany
An analysis of PURiNO' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
PURiNO, with a market performance of 99%, is a leading brand. This high percentile indicates a strong market presence. Performance peers in a similar range include Tokyo Sushi & Fusion Kitchen, goldies, Jamy's Burger, Schäfer Dein Bäcker GmbH, Miss Pepper, and Ihle, indicating a competitive landscape among top performers.
Customer satisfaction reflects customer loyalty and impacts brand reputation, influencing repeat business and overall profitability.
PURiNO's overall customer satisfaction is 69%, a decrease of 7.5 percentage points year-over-year. North Rhine-Westphalia shows higher satisfaction (71%) with a slight increase, while Baden-Württemberg has lower satisfaction (64%) with a significant decrease. Focus on improving customer experience in Baden-Württemberg is recommended.
Average check indicates customer spending per visit, influencing revenue. Monitoring trends informs pricing and promotional strategies.
PURiNO's overall average check is 28.5 EUR, a 5.8% increase year-over-year. North Rhine-Westphalia has an average check of 28.9 EUR, while Baden-Württemberg has 27 EUR. Increasing average check can be beneficial for overall revenue growth.
Outlet count indicates brand reach and market coverage. Expansion strategies are guided by understanding outlet distribution.
PURiNO has 9 outlets in North Rhine-Westphalia and 3 in Baden-Württemberg. The difference in outlet count between these states may reflect varying market opportunities or strategic priorities. Potential for expansion exists.
Competitor analysis helps identify market threats and opportunities, informing competitive positioning and strategic advantages.
PURiNO's top competitors based on customer cross-visitation are McDonald's (4.40%), L'Osteria (3.01%), Burger King (2.78%), Cafe Extrablatt (2.55%), and Vapiano (1.39%). These brands attract similar customer segments, requiring PURiNO to differentiate its offerings and marketing strategies.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation to enhance customer experience.
PURiNO experiences peak traffic workload between 17:00 and 19:00, reaching a high of 62.27% at 18:00. Lower traffic is observed during morning hours. Staffing and promotions should align with these peak periods to maximize efficiency and customer service.
Understanding consumer segments helps tailor marketing and product strategies to specific demographics, maximizing engagement and ROI.
PURiNO's customer base has a high affinity for Women (117 index), indicating that this segment is overrepresented. Gen X (111 index) also shows high affinity. Gen Y (90 index) and Gen Z (76 index) are underrepresented. Marketing efforts should consider the preferences and behaviors of Women and Gen X.