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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ponto da Esfiha is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ponto da Esfiha performance in the Brazil and how they change over time
See what factors influence Ponto da Esfiha performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Ponto da Esfiha' competitors in the Brazil
An analysis of Ponto da Esfiha' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Ponto da Esfiha's market performance is at the 99th percentile, which places it as a leading brand. This high percentile indicates a strong market presence and suggests a high degree of customer preference compared to other Cafe & Restaurants brands in Brazil. Performance peers in a similar position include Lifebox Burgers, Steaks and Shakes, O Pasquim Bar e Prosa, Nogueira Pizzaria, Bar do Peixe do Sandro, Açaiteria & Sorveteria and Sushi Pirituba, all positioned at the 99th percentile.
Customer satisfaction reflects brand perception. High CSAT indicates strong customer loyalty, essential for sustainable growth and positive word-of-mouth.
Ponto da Esfiha's overall customer satisfaction (CSAT) stands at 75%, a 13.8 percentage point increase year-over-year. This suggests improved customer experiences and a positive trend in customer perception. In the Southeast Region, customer satisfaction also registers at 75%, mirroring the overall CSAT, which indicates consistent service quality across the region.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing and promotions to maximize revenue per transaction.
The overall average check for Ponto da Esfiha is 57 BRL, representing a 29.6% increase year-over-year. This indicates customers are spending more per transaction, likely due to menu updates, price adjustments, or increased order sizes. The Southeast Region reflects the same average check value, showing consistency across this area.
Number of outlets indicates market reach. Tracking this KPI is crucial for evaluating expansion strategies and geographic performance.
Ponto da Esfiha has 33 outlets in the Southeast Region. This number provides a baseline for assessing the brand's physical presence and market coverage within that specific geographic area. No growth value reported.
Understanding key competitors aids strategic positioning. Identifying overlapping customer bases enables targeted marketing and competitive advantages.
Ponto da Esfiha's top competitors, based on customer cross-visitation, are McDonald's (17.88%), Burger King (10.95%), Lanchonete Cafezal (8.03%), Habib's (4.74%), and Outback Steakhouse (2.55%). This identifies the other brands that Ponto da Esfiha's customers also frequent.
Traffic workload insights inform staffing and resource allocation. Understanding peak hours enables efficient service and enhanced customer experience.
Ponto da Esfiha experiences peak traffic workload between 17:00 and 22:00, with the highest workload at 21:00 (58.61%). Conversely, the lowest traffic occurs between 3:00 and 6:00. This data supports optimizing staffing levels to match customer demand throughout the day.