Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollos Guerrero is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pollos Guerrero performance in the Mexico and how they change over time
See what factors influence Pollos Guerrero performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pollos Guerrero' competitors in the Mexico
An analysis of Pollos Guerrero' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand's share of foot traffic, revealing competitive strength and customer preference.
Pollos Guerrero's market performance is in the top 1% in the Cafe & Restaurants industry in Mexico, marking them as a leading brand. This signifies a strong competitive position and high customer preference compared to peers like Calli Fonda, Vino & Cocina, Catamundi, and others, who are in the same percentile range.
Customer satisfaction (CSAT) reflects how happy customers are, influencing loyalty and brand reputation, which impacts long-term revenue.
Pollos Guerrero's overall customer satisfaction is 45%, a decrease of 14.6 percentage points year-over-year. CSAT varies by state: Puebla at 54%, State of Mexico at 42%, and Veracruz at 0%. The downward trend in CSAT across key locations suggests a need to address service or product issues to improve customer perception.
Average check is the average money spent per transaction, helping to see spending trends and revenue.
The overall average check for Pollos Guerrero is 159.3 MXN, down 10.3% year-over-year. In the State of Mexico, the average check is 140.9 MXN with no growth. The overall decrease signals that customers are spending less per visit, possibly due to pricing, menu changes, or economic factors.
The number of outlets indicates a brand's reach. Growth in outlets can correlate with revenue potential and brand awareness.
Pollos Guerrero has the most outlets in Puebla (29), followed by Veracruz (24), Tlaxcala (15), State of Mexico (9), and other states with fewer locations. The distribution of outlets across states provides insight into the brand's geographic focus and market penetration strategy.
Identifying competitors through cross-visitation patterns helps a brand understand its competitive landscape and customer preferences.
The top competitors for Pollos Guerrero, based on customer cross-visitation, are Domino's Pizza (9.38%), Little Caesars Pizza (7.81%), KFC (6.25%), VIPS (6.25%), and McDonald's (4.69%). This indicates that customers who visit Pollos Guerrero also frequent these fast-food and casual dining establishments.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Pollos Guerrero experiences peak traffic workload between 8:00 AM and 7:00 PM, with the highest activity from 2:00 PM to 4:00 PM at 54.07% - 54.85%. Traffic is significantly lower during overnight hours. These workload insights can inform staffing and operational strategies to match peak demand.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
Consumer data indicates that women have an affinity index around 43, while men have a higher index of 138. Gen X consumers show a very high affinity, indicated by an index of 368. This suggests that marketing efforts should be adapted to leverage the high Gen X affinity.