Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollo Matón is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Pollo Matón performance in the Mexico and how they change over time
See what factors influence Pollo Matón performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo Matón' competitors in the Mexico
An analysis of Pollo Matón' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength and customer preference, showing competitive standing and foot traffic share in the Cafe & Restaurants industry.
Pollo Matón holds a leading position with a market performance percentile of 98, placing it in the top 2% of brands. This reflects a strong competitive edge and high customer preference compared to peers like Tacos La Flor de Sahuayo, AhMar, John Ham´s (Fashion Drive), La Casa de Chinchu, Doli´S Restaurante & Bar, and Tacos Los Capri, which are within a close percentile range.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality, product appeal, and overall brand perception in the Cafe & Restaurants sector.
Pollo Matón's overall customer satisfaction (CSAT) stands at 55% in Mexico, showing an increase of 18.9 percentage points year-over-year. CSAT in Nuevo León also reached 55%. The CSAT saw an increase from April (42.86%) to May/June (54.17%), indicating improvements in customer experience during the reporting period.
Average check reveals spending habits and revenue per customer, influencing profitability and strategic pricing decisions in the Cafe & Restaurants market.
The average check for Pollo Matón is 175 MXN, reflecting a decrease of 28.9% year-over-year. The average check in Nuevo León is also 175 MXN. The dynamic data indicates that the average check remained relatively stable around 185.71 MXN during the reported months.
Outlet count reflects brand reach and market presence, signaling growth potential and infrastructure strength in the Cafe & Restaurants landscape.
Pollo Matón has 23 outlets in Nuevo León. This indicates a focused presence in this state, showing a targeted market strategy and established infrastructure within the region.
Identifying key competitors helps refine strategy, positioning, and offerings, ensuring a competitive edge in the Cafe & Restaurants arena.
Pollo Matón's top competitors include Little Caesars Pizza, Carl's Jr., and KFC, each with a cross-visitation rate of 9.26%. Starbucks and Helados Sultana both have a cross-visitation rate of 7.41%. These brands share customer overlap, indicating potential areas for competitive differentiation.
Understanding traffic workload informs staffing and resource allocation, optimizing operations during peak and off-peak hours in the Cafe & Restaurants environment.
Pollo Matón experiences peak traffic workload between 12:00 PM and 4:00 PM (hours 12-16), reaching a high of 65.61 at 2:00 PM (hour 14). Traffic is significantly lower during early morning hours, suggesting operational adjustments based on peak hours.