Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Helados Sultana is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Helados Sultana performance in the Mexico and how they change over time
See what factors influence Helados Sultana performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Helados Sultana' competitors in the Mexico
An analysis of Helados Sultana' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Helados Sultana in Mexico is in the top 1% within the Cafe & Restaurants industry, indicating a leading market performance. This high percentile shows strong customer preference and a competitive advantage. Performance peers include: Rebel Wings Galerías Metepec, Barracruda, Chambao, Saks, Holy Cow! Burger & Beer Joint, and Sbarro, all at 99th percentile.
Customer satisfaction scores reflect brand perception and loyalty, directly influencing repeat business and overall revenue growth.
Helados Sultana's overall customer satisfaction (CSAT) is 56%, a decrease of 14.1 percentage points year-over-year. Nuevo León shows a CSAT of 55% (down 15.8pp), and Coahuila has 48% (down 17.8pp). While CSAT improved from April to June 2025 (52.86% to 62.11%), the overall decline suggests potential issues needing attention.
Outlet count indicates market reach and brand presence, directly influencing accessibility and potential customer base.
Helados Sultana has 150 outlets in Nuevo León, 23 in Coahuila, 10 in Tamaulipas, 1 in Chihuahua, and 1 in Querétaro. Nuevo León represents 100% of the bar fill percentage, indicating it as the region with the highest concentration of Helados Sultana outlets.
Identifying top competitors helps refine strategies, benchmark performance, and understand customer choices in the market.
The top competitors for Helados Sultana, based on customer cross-visitation, are Carl's Jr. (13.39%), Little Caesars Pizza (8.93%), KFC (7.81%), McDonald's (6.47%), and Tim Hortons (5.80%). This indicates that customers of Helados Sultana also frequent these fast-food chains.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
Helados Sultana experiences peak traffic workload between 4:00 PM and 6:00 PM, with the highest workload at 6:00 PM (61.28). Traffic is significantly lower during early morning hours, starting to increase noticeably around 10:00 AM (19.73) and 11:00 AM (26.68).
Understanding consumer demographics enables targeted marketing, tailored product offerings, and enhanced customer engagement strategies.
Helados Sultana's customer base shows a high affinity with both women (99 index) and men (101 index). Gen Z is overrepresented (123 index), while Gen X (82 index) and Gen Y (78 index) are underrepresented relative to the average consumer.