Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
PlayMade is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence PlayMade performance in the Singapore and how they change over time
See what factors influence PlayMade performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of PlayMade' competitors in the Singapore
An analysis of PlayMade' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, showing brand’s share of foot traffic.
PlayMade holds a market performance percentile of 93 in Singapore's Cafe & Restaurants industry, placing it in the leading tier. This indicates a strong market standing relative to its competitors. Performance peers include Matchaya, Sushi Yujo, Afterwit Bar de Burrito, Ponggol Nasi Lemak, Tipsy, and Namtown "Modern Halal Viet Food" all within the same percentile.
Identifying top competitors through cross-visitation data allows for strategic benchmarking and understanding of shared customer base with the brand.
PlayMade's top competitors based on customer cross-visitation are iTEA and McDonald's (8.57%), followed by CENZO, Burger King, and The Coffee Bean & Tea Leaf (5.71%). This indicates that PlayMade customers also frequent these brands, revealing potential areas for competitive analysis and differentiation strategies.
Analyzing traffic workload by hour reveals peak hours and staffing needs. Understanding customer flow informs operational efficiency.
PlayMade experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest activity around 7:00 PM (60.07). This suggests that most customers visit during lunch, dinner, and early evening hours, indicating potential opportunities for targeted promotions or optimized staffing during these peak times.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing brand relevance and resonating with customers.
PlayMade's customer base shows high affinity for women (Index 118) and Gen X (Index 264), suggesting they are overrepresented compared to the average consumer. Gen Y (Index 90) and Gen Z (Index 43) are underrepresented. This indicates a strong appeal to women and Gen X, while Gen Y and Z may require different engagement strategies.