Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Planet Donuts is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Planet Donuts performance in the Jordan and how they change over time
See what factors influence Planet Donuts performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of Planet Donuts' competitors in the Jordan
An analysis of Planet Donuts' competitors in the Jordan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Planet Donuts holds a 97th percentile in Jordan's Cafe & Restaurants sector, indicating a leading market position. This signifies a strong competitive edge, appealing customer preference, and suggests Planet Donuts captures a significant portion of customer foot traffic compared to peers like مطعم شربها للمناسف (sharebha restaurant for Mansaf), Khashoka Dabouq - خاشوكة دابوق, Ned's Pizza Amman, Karam cafe - كرم كافيه, The Bake House, مطعم ابو الخير للروس والكرشات, which are within the same percentile.
Customer satisfaction (CSAT) reflects how pleased customers are with their experiences, influencing loyalty and brand reputation.
Planet Donuts demonstrates strong customer satisfaction in Jordan, with an overall CSAT of 76%, a 2.4 percentage point increase year-over-year. CSAT in Amman is also 76%, reflecting consistent service. The CSAT dynamic data reveals fluctuations, peaking in April 2025 at 80.56% and dropping to 70% by June, suggesting areas for service consistency improvement.
Average check reveals the typical amount customers spend per visit, directly impacting revenue and profitability.
The average check for Planet Donuts in Jordan is 7 JOD, reflecting a 32.8% increase year-over-year, signifying increased spending per customer. However, in Amman, despite the overall increase, the average check remains at 7 JOD with a 0% growth. Dynamic data indicates a fluctuation in average check, increasing to 8.25 JOD in May before falling to 5.85 JOD in June, suggesting potential promotional impacts.
Number of outlets indicates market presence and accessibility, influencing brand reach and customer convenience.
Planet Donuts has a total of 16 outlets in Jordan, demonstrating a strong market presence. Amman dominates with 13 outlets, followed by Balqa, Karak and Madaba with one outlet each. This concentrated presence in Amman suggests a strategic focus on the capital city.
Understanding top competitors helps refine strategies, identify opportunities, and maintain a competitive edge.
Planet Donuts' customers in Jordan also frequently visit McDonald's (12.87%), Marouf Cafe (11.88%), Crispy chicken (6.93%), مخابز مندرين المركزية Mandarin Central Bakeries (5.94%), and Trasimeno Coffee House (4.95%). This cross-visitation data indicates shared customer preferences, suggesting opportunities for Planet Donuts to benchmark against these competitors and capture a larger share of customer visits.
Traffic workload reveals peak hours, aiding staffing and resource allocation for optimal customer service.
Traffic workload for Planet Donuts in Jordan varies throughout the day. The highest traffic occurs between 18:00 (6 PM) and 22:00 (10 PM), peaking around 21:00 (9 PM) at 53.01%. Minimal traffic is observed from midnight to 6 AM. The brand experiences high traffic from 7 AM, building steadily to the evening peak.
Analyzing segments (gender, generation) informs targeted marketing and product development for better engagement.
Planet Donuts' consumer base in Jordan shows a strong affinity towards women (86 index), while men are over-represented (108 index). Among generations, Gen Z shows significant over-representation (227 index), indicating high engagement. Gen X (87 index) and Gen Y (64 index) are under-indexed relative to the average consumer.