Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Marouf Cafe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Marouf Cafe performance in the Jordan and how they change over time
See what factors influence Marouf Cafe performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of Marouf Cafe' competitors in the Jordan
An analysis of Marouf Cafe' competitors in the Jordan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Marouf Cafe, with a market performance of 99, is a leading brand in Jordan's Cafe & Restaurants industry. This percentile indicates a high market standing relative to competitors like Zuhoor AlShafa Restaurant and Grills, Crispy chicken, McDonald's, AJDA Coffee & Bakery, Hawa Beisan | هوا بيسان, and Qahwa BLK, which also fall within the leading range.
Customer satisfaction (CSAT) is a key performance indicator (KPI) that shows customer loyalty and overall brand perception.
Marouf Cafe's overall customer satisfaction is 72%, up by 6.3 percentage points year-over-year, indicating improvement. Aqaba shows the highest CSAT at 93%, while Zarqa has the lowest at 50%. Balqa and Zarqa experienced a decrease in CSAT. The trend line shows CSAT varying from 60.67 to 79.10 during the analysis period.
Average check reveals customer spending habits and revenue generation efficiency at Marouf Cafe.
The overall average check for Marouf Cafe is 9.1 JOD, a 33.9% increase year-over-year. Aqaba has the highest average check at 15.2 JOD. Balqa, Amman and Zarqa report lower values: 8.9, 7.2 and 5.3 JOD respectively. No growth values were reported for each region.
Outlet count reflects brand reach and market presence, showing the scale of operations.
Marouf Cafe has 29 outlets in Amman, indicating a strong presence. Balqa and Aqaba each have 3 outlets, while Zarqa has 2. Karak, Madaba and Irbid each have 1 outlet, showing varied distribution across Jordan.
Understanding competitors reveals customer choices and market dynamics, informing strategic decisions.
McDonald's (7.11%), Firefly Burger (6.25%), Crispy chicken (6.03%), Qahwa BLK (5.60%) and Zuhoor AlShafa Restaurant and Grills (5.39%) are the top brands also visited by Marouf Cafe's customers. McDonald’s has the highest cross-visitation, suggesting a common customer base.
Traffic workload distribution shows peak hours, which helps optimizing staffing and resource allocation.
Marouf Cafe experiences peak traffic between 6 PM and 10 PM, with the highest workload at 67.46% at 9 PM (21:00 hod). Traffic is minimal between 1 AM and 6 AM. A consistent increase begins at 7 AM, indicating breakfast and morning activity.
Consumer segments informs targeted marketing, ensuring relevant messaging and product offerings.
Women have an affinity index of 84, suggesting they are under-indexed compared to the average consumer. Men have an affinity index of 108, indicating they are over-indexed. Gen X has an affinity index of 192, showing high engagement, while Gen Y has an affinity index of 89, indicating they are less represented.