Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Rock is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Rock performance in the Taiwan and how they change over time
See what factors influence Pizza Rock performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Rock' competitors in the Taiwan
An analysis of Pizza Rock' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Pizza Rock ranks in the top 1% in Taiwan's Cafe & Restaurants industry, indicating a leading market position. This reflects strong customer preference and a significant share of the market's foot traffic compared to its peers. Performance peers include: 永芯茶檔 茶餐廳, Lazy Point Restaurant & Bar, Takeout Burger&Cafe 延吉店, 小琉球燒肉王, 地中海Casa星空館籌備中（前兔子迷宮員山館）預計1月開幕！, Shine Pasta (義大利麵 披薩 燉飯), all within a comparable percentile range.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business. High satisfaction often correlates with positive word-of-mouth and revenue growth.
Pizza Rock's overall customer satisfaction (CSAT) is 84%, a 3.7 percentage point increase year-over-year, indicating improved customer perception. Taoyuan City shows the highest CSAT at 100%, while Kaohsiung shows a slight decrease. Customer satisfaction peaked in April 2025 and slightly decreased in May.
Average check reveals customer spending habits and pricing power. Monitoring this KPI helps optimize menu pricing and promotional strategies for revenue maximization.
Pizza Rock's overall average check is 354.8 TWD, a 0.6% increase year-over-year, suggesting increased spending per customer. New Taipei has the highest average check at 394.7 TWD. Average check peaked in April 2025, dropping in May before climbing again in June.
Outlet count indicates brand reach and expansion strategy. Monitoring this KPI helps assess market penetration and growth potential in different locations.
Pizza Rock has a total of 24 outlets in Taiwan. Taichung has the highest number of outlets with 7, followed by Kaohsiung with 5. New Taipei and Taipei both have 4 outlets. Tainan, Changhua City, Taoyuan City, Zhubei City and Hsinchu each have 1 outlet.
Competitor analysis identifies key players vying for market share. Understanding cross-visitation patterns informs competitive strategies and helps refine marketing efforts.
The top competitors based on cross-visitation are McDonald's (7.78%), Starbucks (4.79%), MOS Burger (2.99%), 店 (2.99%), and CHIEN TU (2.40%). These brands are frequently visited by Pizza Rock's customers, indicating potential areas for competitive focus.
Traffic workload identifies peak hours, enabling staffing and resource optimization. Understanding hourly patterns informs scheduling and ensures efficient customer service.
Pizza Rock experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (64.66%). Traffic workload begins to increase significantly from 11:00, with minimal activity between 0:00 and 8:00.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing relevance and engagement.
Pizza Rock's customer base is heavily skewed towards women (Affinity Index 90) and men (Affinity Index 110). Gen X is significantly over-represented (Affinity Index 203) and Gen Y is over-represented (Affinity Index 119).