Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Me is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Me performance in the Hungary and how they change over time
See what factors influence Pizza Me performance in the Hungary and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Me' competitors in the Hungary
An analysis of Pizza Me' competitors in the Hungary
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
Pizza Me, with a market performance percentile of 99 in Hungary's Cafe & Restaurants industry, holds a leading position. This percentile indicates that Pizza Me captures a substantial share of customer traffic compared to its competitors like Tereza, Eggdrop Project, Pizza Hut, The MAGIC Budapest, Cafe Brunch Budapest and smashy burger, all also at the 99th percentile.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, impacting revenue and reputation. A high CSAT score suggests customers are likely to return.
Pizza Me's overall CSAT is 85%, a decrease of 4 percentage points year-over-year. Central Hungary shows a CSAT of 86% (down 3.4pp), while Transdanubia is at 70% (down 11.9pp). This decline, especially in Transdanubia, indicates potential service or product issues requiring investigation to improve customer sentiment.
Average check is vital for revenue insights. An increasing average check means customers are spending more per visit, boosting overall profitability.
Pizza Me's overall average check is 3.9K HUF, an 8% increase year-over-year. Great Plain and North reports 5.6K HUF, Transdanubia at 5K HUF and Central Hungary reports 3.7K HUF. The increase suggests successful upselling or price adjustments, positively impacting revenue.
Number of outlets reveals market reach and growth. A higher outlet count expands brand visibility and accessibility, driving potential customer acquisition.
Pizza Me has 27 outlets in Central Hungary, 3 in Great Plain and North, and 2 in Transdanubia. The concentration in Central Hungary indicates a strong presence there, while expansion in other regions is limited, presenting growth opportunities.
Competitor analysis highlights market dynamics and customer preferences, aiding strategic positioning against key rivals.
Pizza Me's top competitors based on cross-visitation are KFC (6.06%), McDonald's (6.06%), Szimpla Kert (5.56%), Burger King (4.55%), and Starbucks (3.54%). This overlap indicates that customers often consider these brands as alternatives to Pizza Me.
Traffic workload by hours informs staffing and resource allocation, ensuring optimal service during peak times and efficient operations.
Pizza Me experiences peak traffic between 16:00 and 22:00, with the highest workload around 17:00-18:00. Minimal traffic occurs between 06:00 and 10:00. Staffing should be adjusted to meet demand during peak hours.
Understanding consumer segments enables targeted marketing. Affinity insights inform positioning strategies to resonate with key demographics.
Pizza Me's customer base shows a higher affinity towards women (103 Index) and are more inclined towards Gen Z (183 Index), with Gen Y also over-represented (116 Index). Gen X is under-represented (69 Index). Marketing should emphasize channels and messaging that resonate with women and younger generations.