Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the Ghana and how they change over time
See what factors influence Pizza Hut performance in the Ghana and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the Ghana
An analysis of Pizza Hut' competitors in the Ghana
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference within the Cafe & Restaurants industry by assessing its percentile relative to peers.
Pizza Hut holds a leading market performance in Ghana, ranking in the top 1%. This indicates a dominant position in capturing customer foot traffic versus competitors like Papa's pizza, KFC, Papaye Fast Food, CafeClair, Pizzaman Chickenman, and Starbites, all within a similar high percentile range.
Customer satisfaction is vital as it reflects customer loyalty and influences repeat business and positive word-of-mouth, impacting long-term revenue.
Pizza Hut in Ghana boasts a high customer satisfaction rating of 97%, a significant 21.1 percentage point increase year-over-year. This demonstrates strong positive customer experiences, especially within the Greater Accra Region, suggesting effective service and product offerings driving loyalty.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend, thus impacting overall revenue.
The average check for Pizza Hut in Ghana is 221.8 GHS, showing a substantial 27.7% increase year-over-year. This suggests customers are spending more per visit, potentially due to menu updates or successful upselling strategies, particularly in the Greater Accra Region.
Outlet count indicates market presence and accessibility, influencing brand visibility and customer convenience, crucial for market share growth.
Pizza Hut has 19 outlets in Ghana. The majority, 18, are located in the Greater Accra Region, indicating a strong focus on this area. There is also 1 outlet located in the Central Region, signalling a presence outside of Accra.
Understanding key competitors and cross-visitation helps refine marketing strategies, identify opportunities, and strengthen competitive positioning in the Cafe & Restaurants market.
KFC is the most cross-visited competitor of Pizza Hut in Ghana (50%), meaning that a significant portion of Pizza Hut's customers also visit KFC. Other notable competitors include Papa's pizza (7.14%), Pizzaman Chickenman (5.36%), Pinocchio & La Piazza Restaurant (East Legon) (3.57%) and MAYDAY FASTFOOD (SHARWARMA) (3.57%).
Traffic workload analysis helps optimize staffing, manage resources, and reduce wait times during peak hours, enhancing operational efficiency and customer experience.
Pizza Hut's peak traffic in Ghana occurs between 10:00 AM and 10:00 PM, with the highest workload around 8:00 PM. Traffic is minimal between midnight and 6:00 AM, allowing for resource adjustments during off-peak hours to maximize efficiency and customer satisfaction.
Analyzing consumer segments allows for targeted marketing, product development, and customized experiences, optimizing engagement and brand loyalty.
Pizza Hut in Ghana shows high affinity with women (index 121) and Gen X (index 172), suggesting these groups are overrepresented among their customer base. Men (index 92) and Gen Y (index 85) are under-indexed, indicating opportunities to refine marketing strategies and offerings to better engage these segments.