Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbites is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbites performance in the Ghana and how they change over time
See what factors influence Starbites performance in the Ghana and how they change over time
Available by subscription
Available by subscription
An analysis of Starbites' competitors in the Ghana
An analysis of Starbites' competitors in the Ghana
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, reflecting customer preference and competitive strength in its industry.
Starbites, with a market performance percentile of 99, is a leading brand. This indicates a high degree of customer preference relative to peers like Pizzaman Chickenman, The Honeysuckle Pub & Restaurant, CafeClair, Mad Skys - Mad Skyz, Linda Dor Highway Rest stop and Papaye Fast Food, who share this leading position.
Customer satisfaction (CSAT) reflects customer loyalty and their likelihood to promote the brand, impacting long-term revenue and brand reputation.
Starbites boasts an overall CSAT of 81%, a 6.5 percentage point increase year-over-year, demonstrating improved customer happiness. In the Greater Accra Region, CSAT is 77%, with a slight increase of 0.2 percentage points, showing consistent satisfaction across regions.
Average check (AvgCheck) measures customer spending per visit, reflecting pricing strategy effectiveness and customer purchase behavior.
Starbites' overall average check is 182.5 GHS, a 12.3% increase year-over-year, suggesting customers are spending more per visit. In the Greater Accra Region, the average check is 176.5 GHS, with no growth, indicating stable spending habits in that area.
Outlet count reflects market penetration and brand reach, influencing customer accessibility and overall revenue potential.
Starbites has 9 outlets in the Greater Accra Region and 3 in the Ashanti Region. This distribution indicates a stronger presence in Greater Accra, reflecting potentially higher market demand or strategic focus in that region.
Competitor analysis identifies key market rivals, enabling strategic positioning and competitive advantage through understanding customer choices.
Starbites' customers also visit KFC (25%), Papa's pizza (7.81%), vida e caffè (7.81%), LI BEIRUT (4.69%), and Oseikrom Aduanipa (4.69%). This cross-visitation reveals these brands as key competitors influencing Starbites' customer base.
Traffic workload reveals peak hours, enabling optimal staffing and resource allocation for enhanced customer experience and revenue maximization.
Starbites experiences peak traffic between 17:00 and 19:00, with a gradual increase starting from 6:00. Minimal activity occurs between 0:00 and 5:00, reflecting typical cafe and restaurant operational hours and customer dining preferences.
Analyzing consumer segments helps tailor marketing, messaging, and product development, enhancing relevance and driving engagement with specific groups.
The consumer gender mix shows that Women has an affinity index of 69, while Men have a value of 112. This suggests men are over-represented. Additionally, Gen Y has an affinity index of 169. This demonstrates a high affinity among younger consumers.