Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Ghana and how they change over time
See what factors influence KFC performance in the Ghana and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Ghana
An analysis of KFC' competitors in the Ghana
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Ghana is in the top 1% of brands, indicating a leading market position. This high percentile suggests strong customer preference and competitive advantage compared to peers like Pizza Hut and others.
Customer satisfaction is crucial as it reflects customer loyalty, impacting brand reputation and future sales growth.
KFC in Ghana boasts a high overall customer satisfaction of 98%, a 12.2 percentage point increase year-over-year. The Northern Region leads with 100%, while the Western Region shows a slight decrease. CSAT demonstrates strong customer approval.
Average check reveals spending habits, vital for pricing strategies and revenue forecasting in the Cafe & Restaurants industry.
The average check for KFC in Ghana is 190.1 GHS, a 41.8% increase year-over-year, suggesting customers are spending more. Ashanti Region has the highest average check (301.5 GHS), while Western Region has the lowest (158.6 GHS).
Outlet count indicates market reach and expansion, reflecting a brand's ability to serve customers across regions.
KFC has 27 outlets in Greater Accra Region, indicating a strong presence there. Ashanti Region follows with 6 outlets. This distribution highlights key market areas and potential expansion opportunities.
Analyzing competitors shows brand positioning, helping refine strategies to gain market share in the Cafe & Restaurants industry.
Pizza Hut and Papa's pizza are key competitors for KFC in Ghana, with cross-visitation rates of 7.27% and 6.23% respectively. Papaye Fast Food, The Honeysuckle Pub & Restaurant and Starbites also show notable cross-visitation.
Traffic workload shows peak hours, optimizing staffing and resource allocation for improved customer experience.
KFC in Ghana experiences peak traffic between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 18:00 (6 PM). The lowest traffic occurs between 1:00 and 5:00 (1 AM to 5 AM).
Consumer segments highlight key demographics, enabling tailored marketing for maximum engagement and ROI.
Women show an affinity of 86% and Men an affinity of 105%. Gen Z has a high affinity (148%), followed by Gen Y (103%), while Gen X is under-indexed (77%). This data shows Gen Z and Men are overrepresented among KFC's customers.