Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Express is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Pizza Express performance in the Canada and how they change over time
See what factors influence Pizza Express performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Express' competitors in the Canada
An analysis of Pizza Express' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength, reflecting customer preference and competitive advantage within the Cafe & Restaurants industry.
Pizza Express holds a leading market position in Canada's Cafe & Restaurants sector with a percentile of 95. This signifies the brand captures a substantial share of foot traffic, ranking it among the top 5% of brands. Performance peers in a similar range include Winston's English Pub & Grill, Indian & Hakka Chinese Cuisine, Smokin' Hot BBQ - Smokehouse & Grill, Catch Kitchen + Bar, London Haveli, and The Waffle Co. Dessert Parlour - 100% EGGLESS.
Customer satisfaction reflects loyalty and brand perception, directly impacting retention and long-term revenue within the Cafe & Restaurants sector.
Overall customer satisfaction for Pizza Express in Canada is 77%, a decrease of 5.6 percentage points year-over-year. Ontario shows 80% satisfaction, down 6.9pp. Quebec has a lower satisfaction rate of 61%, a decrease of 11.1pp. This indicates a need to address factors impacting customer sentiment, especially in Quebec, to maintain brand loyalty and improve performance.
Average check reveals spending habits, directly impacting revenue and profitability in the Cafe & Restaurants sector across different locations.
The overall average check for Pizza Express in Canada is CAD 29.1, a 21.7% increase year-over-year. In Ontario, the average check is CAD 20.6, with no growth. The increase suggests customers are spending more per visit, potentially due to menu changes or upselling strategies. Flat check in Ontario requires investigation.
Outlet count reflects market presence, indicating brand reach and accessibility to customers across different geographical locations.
Pizza Express has a total of 9 outlets in Canada. Ontario leads with 5 outlets, followed by Quebec with 2, and Newfoundland and Labrador and Manitoba each with 1 outlet. This distribution highlights Ontario as a key market for the brand, with opportunities for expansion in other provinces to broaden its customer base.
Understanding competitors reveals market dynamics, influencing strategic decisions to enhance customer acquisition and maintain competitive edge.
The top competitors for Pizza Express in Canada, based on cross-visitation, are Tim Hortons (16.33%), McDonald's (8.16%), Wendy's (8.16%), Pita Pit (6.12%), and Subway (4.08%). This data suggests that Pizza Express customers also frequent these quick-service restaurants. Understanding these preferences can inform strategies to differentiate the brand and attract a larger share of customer visits.
Traffic workload by hours shows peak times, enabling staffing and marketing optimization to enhance customer experience and maximize revenue.
Pizza Express in Canada experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload at 5:00 PM (52.24%) and 3:00 PM (32.29%). Minimal traffic occurs between midnight and 10:00 AM. This workload distribution informs staffing and promotional strategies, allowing for optimal resource allocation during peak hours to improve customer service and drive sales.
Consumer segment analysis informs targeted marketing, optimizing messaging and product offerings to resonate with key demographics for increased engagement.
Pizza Express's customer base shows a strong affinity toward women (89% affinity index, -10.99 delta) compared to men (107% affinity index, 7.36 delta). Among generations, Gen X is overrepresented (161% affinity index, 60.56 delta), while Gen Y (77% affinity index, -22.67 delta) and Gen Z (84% affinity index, -15.88 delta) are underrepresented. Targeted campaigns should address Gen X.