Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pita Pit is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pita Pit performance in the New Zealand and how they change over time
See what factors influence Pita Pit performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Pita Pit' competitors in the New Zealand
An analysis of Pita Pit' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference, indicating brand performance against industry rivals.
Pita Pit holds a leading market position in New Zealand's Cafe & Restaurants industry with a 99th percentile ranking. This indicates very high foot traffic relative to peers like Benny's American Burger Takapuna, Noodle Canteen, Black & White Coffee Cartel, Himalayan Fusion Restaurant and Bar, Everest Dine, Parnell, and Roxies Red-Hot Cantina & Taco Joint, all of which also hold a 99th percentile market position.
CSAT reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth and competitive advantage.
Pita Pit's overall customer satisfaction (CSAT) is 76%, a 5.1 percentage point increase year-over-year. Waikato shows the highest CSAT at 93%, while Canterbury has the lowest at 48%. Auckland's CSAT increased significantly by 11.3pp, while Otago and Canterbury experienced decreases of 33.3pp and 36.8pp, respectively.
Average check reflects spending per customer, vital for revenue insights, pricing strategies, and profitability analysis.
Pita Pit's overall average check is 22.7 NZD, a 0.9% increase year-over-year. Waikato has the highest average check at 23.3 NZD, while Auckland's average check is 22.3 NZD. Growth values were not indicated. These figures help understand customer spending habits across different regions.
Outlet count indicates brand reach, market penetration, and expansion strategy, crucial for assessing growth potential.
Pita Pit has a total of 74 outlets in New Zealand. Auckland has the highest number of outlets with 30, followed by Waikato with 9. Wellington, Canterbury, and Bay of Plenty each have 6 outlets. The remaining regions have fewer outlets, indicating varying levels of market penetration across the country.
Competitor analysis reveals market dynamics and customer preferences, guiding strategic positioning and differentiation efforts.
McDonald's is the most frequently cross-visited brand by Pita Pit customers, with a 17.24% cross-visitation rate. Subway, Domino's Pizza, and Pizza Hut each have a 6.90% cross-visitation rate, while Nando's has a 5.17% cross-visitation rate. This indicates potential overlap in customer base and competitive pressures.
Traffic workload identifies peak hours, optimizing staffing and resource allocation for enhanced customer experience.
Pita Pit experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest traffic workload observed at 12:00 PM (60.10%). Traffic is significantly lower during early morning and late-night hours. This data informs staffing and resource allocation strategies to meet customer demand effectively during peak times.
Understanding consumer segments enables targeted marketing, aligning offerings with preferences for maximized engagement and ROI.
Pita Pit's customer base consists of 104% Women affinity, and 96% Men affinity. Gen Y shows affinity of 163%, this data shows that the brand has high affinity with Gen Y.