Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pão Dourado is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pão Dourado performance in the Brazil and how they change over time
See what factors influence Pão Dourado performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Pão Dourado' competitors in the Brazil
An analysis of Pão Dourado' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pão Dourado holds a leading position with a market performance percentile of 99 in the Cafe & Restaurants industry in Brazil. This means the brand captures a significant portion of customer traffic, suggesting strong competitive positioning. Performance peers include The Fish and Chips Guararema, Deu Fome! O sabor que nunca se viu!, Nápoles Restaurante e Pizzaria, Ferro e Farinha, Donna Pinha, and Famosa Linguiça.
Customer Satisfaction reflects how well the brand meets customer expectations, impacting loyalty and repeat business.
Pão Dourado's overall customer satisfaction (CSAT) is 36%, a decrease of 11.5 percentage points year-over-year. In the Central-West Region, the CSAT is also 36%, with a similar decrease of 11.6 percentage points. Recent monthly data shows CSAT fluctuating between 33.73% and 37.66%. This indicates a need to investigate and address factors causing customer dissatisfaction.
Average Check indicates the typical amount customers spend per visit, reflecting pricing strategy and customer spending habits.
Pão Dourado's overall average check is 46.1 BRL, an increase of 15.9% year-over-year. The Central-West Region reports an average check of 46.7 BRL, which shows flat growth compared to the last period. Recent data indicates an average check fluctuating between 42.45 BRL and 48.68 BRL. This reveals stable to slightly increasing customer spending per visit.
Number of Outlets shows brand's expansion and market coverage, reflecting accessibility for customers.
Pão Dourado has 16 outlets in the Central-West Region and 1 outlet in the Northeast Region of Brazil. This demonstrates a strong presence in the Central-West region, with a limited presence in the Northeast. This distribution highlights the brand's current focus and potential areas for future expansion.
Competitor analysis reveals direct rivals and customer preferences, crucial for strategic positioning and competitive advantage.
The top competitors for Pão Dourado, based on cross-visitation, are McDonald's (15.79%), Coco Bambu (11.84%), Burger King (6.58%), Outback Steakhouse (6.14%), and Fausto (6.14%). This indicates that customers who visit Pão Dourado also frequently visit these brands, suggesting they are direct competitors in the market.
Traffic Workload by Hours identifies peak traffic times, enabling optimized staffing and resource allocation for better service.
Pão Dourado experiences peak traffic workload between 17:00 and 18:00 (5PM-6PM), with a value of 70.74. Traffic starts increasing around 6:00 (36.81) and remains relatively high until 19:00 (7PM) (58.17). The lowest traffic is observed between 0:00 and 5:00, revealing very low customer visits during these hours.
Consumer Segments analysis informs targeted marketing by understanding the demographic affinity for the brand.
Women (104) are slightly over-represented among Pão Dourado's consumers, while men (97) are slightly under-represented. Gen Y (170) demonstrates very high affinity for the brand, indicating a strong connection with this generational group. This can inform targeted marketing and product development strategies.