Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Oriental Wok is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Oriental Wok performance in the United States and how they change over time
See what factors influence Oriental Wok performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Oriental Wok' competitors in the United States
An analysis of Oriental Wok' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oriental Wok's Market Performance is at the 94th percentile, indicating a leading position. This shows a high level of market share and customer preference compared to its peers like Horrocks, Hen Mother Cookhouse, Black Board Bar B Q, Off Track Ice Cream, Haven City Market West Covina, and Flo's Pizzeria Ristorante & Sports Bar.
Customer satisfaction (CSAT) measures customer contentment, impacting loyalty and brand reputation, affecting long-term revenue and growth.
Oriental Wok's overall CSAT is 80%, a decrease of 8.3 percentage points year-over-year. Kentucky shows 86% satisfaction with 5pp growth, while Ohio has 71% with a 26.4pp decrease. Focus should be on Ohio to understand satisfaction drivers.
Average check reflects spending per customer, showing pricing strategy effectiveness and revenue generation capabilities.
The overall average check for Oriental Wok is $26.1, a decrease of 24.7% year-over-year. Kentucky's average check is $27.6 USD with 0% growth. Further analysis should focus on the factors driving the average check decrease.
Number of outlets indicates brand reach and market presence, influencing accessibility and growth potential.
Oriental Wok has one outlet each in Texas, Ohio, Kentucky, and Maryland. Maintaining presence across different states can help the brand appeal to a diverse customer base.
Understanding competitors reveals market dynamics and helps refine strategies to capture market share and improve customer loyalty.
The top competitors for Oriental Wok, based on customer cross-visitation, are McDonald's (13.16%), Dunkin' (10.53%), Panera Bread (7.89%), Chipotle Mexican Grill (7.89%), and La Mexicana Restaurant (7.89%). This shows that Oriental Wok's customers also frequent fast-food and fast-casual dining options.
Traffic workload shows peak hours, informing staffing and resource allocation for operational efficiency and customer experience.
Traffic workload for Oriental Wok peaks between 17:00 and 19:00, with the highest traffic at 18:00 (61.71%). The lowest traffic occurs between 0:00 and 9:00. Staffing and resource allocation should be adjusted to accommodate peak hours.
Analyzing consumer segments informs targeted marketing, improving engagement and brand resonance with specific demographic groups.
Oriental Wok's consumer base shows a high affinity among women (88 index) and Gen X (186 index). Gen Y (87 index). Men are over represented (110 index). Marketing should leverage these insights to tailor campaigns for these consumer segments.